Mushroom Milk by the New New Age is a beverage powder consisting of cinnamon, dehydrated coconut milk and medicinal mushrooms to create an adaptogenic horchata-like treat. The nourishing beverage features a blend of six medicinal mushrooms: chaga and reishi dual extract, lions mane, maitake, cordyceps and turkey tail.
The powder can be prepared in a variety of ways, as it can be added to coffee or smoothies, or simply prepared with warm or cold water.
The New New Age is a forward-thinking company launched in California in 2012 but presently headquartered in southwestern Ontario, where the ingredients for their range of products are wildcrafted on a co-founder's family farm. The brand is centered by its mission to grow healing herbs in "an ecologically regenerative manner." The brand also produces a variety of healthful teas, skincare products and more adaptogen-driven wellness blends.
Image Credit: The New New Age
Why This Trend Is Growing
- Adaptogenic Beverages
- Opportunities for creating nutrient-dense and functional beverages using adaptogenic ingredients.
- Medicinal Mushrooms
- Incorporating mushroom extracts for their potential health benefits in food and beverage products.
- Regenerative Agriculture
- Exploring opportunities in sustainable and ecologically regenerative farming practices to source ingredients for health food products.
Industries Being Reshaped
- Food and Beverage
- Opportunities for functional and health-focused food and beverage products with adaptogenic and medicinal mushroom ingredients.
- Wellness
- Potential for developing and marketing wellness products incorporating adaptogens and other natural ingredients to support healthy lifestyles.
- Agriculture
- Opportunities in sustainable and regenerative agriculture practices to meet the demand for high-quality, nutrient-dense ingredients for health food products.
