Customizable Sundae Kits

For Father's Day, Jeni's is Launching a Build Your Own Sundae Collection

To help families with a sweet tooth celebrate Father's Day this year, Jenis launched a Build Your Own Sundae Collection that creates the potential for many delicious dessert combinations to be made.

The set includes three ice cream pints in classic flavors like vanilla, caramel and chocolate, plus two sauce types—Extra-Bitter Hot Fudge Sauce and Salty Caramel Sauce—plus two kinds of nuts for added taste and texture sourced from the oldest nut roaster in the United States.

The decadent DIY sundae kit boasts bitter, smoked and salty flavors that make it far more sophisticated than most ice cream sundae kits. Due to the immense amount of variety in the kit, it will be easy for everyone to enjoy a bowl of ice cream that is exactly to their liking.

Customizable Dessert Kits
The rise of customizable dessert kits that allow consumers to create personalized sweet treats in the comfort of their own homes presents an opportunity for disruption in the food industry.
Sophisticated Ice Cream Kits
The creation of sophisticated ice cream kits that incorporate unique and contrasting flavors requires innovation in product development and marketing strategies for the food industry.
DIY Food Kits
The popularity of DIY food kits, such as the Build Your Own Sundae Collection, presents an opportunity for the expansion of this market into other food categories, such as cocktails and savory dishes.

Industries Being Reshaped

Food and Beverage
The Build Your Own Sundae Collection highlights the potential for customization and personalization in the food and beverage industry, creating opportunities for innovation and new product development.
E-commerce
The rise of DIY food kits presents opportunities for e-commerce businesses to expand their offerings and tap into the growing demand for at-home food experiences.
Retail
The popularity of DIY food kits presents opportunities for brick-and-mortar retailers to offer unique and curated food experiences, such as in-store workshops or personalized kits, to attract and retain customers.
SCORE
2.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 45%
Activity 21%
Freshness 8%

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