These new Carvel soft-serve treats have been announced as a series of frozen menu items for patrons to order this fall when seeking out a familiar yet satisfying treat.
The brand is launching a series of candy bar-inspired options including the Reese's & Kit Kat Duo Sundae Dasher, the Reese's Sundae Dasher and the Kit Kat Sundae Dasher. The brand is also introducing the Reese's and Kit Kat Thick Shakes along with the Reese's Soft-Serve, Reese's Scooped Ice Cream and the Reese's Flying Saucer.
The new Carvel soft-serve treats are arriving at participating locations, but will only be available for a limited time. The treats come as part of a growing number of collaboration ice cream products as brands seek to appeal to consumers with familiarity.
Image Credit: Carvel
What's Driving This Trend
- Seasonal Candy-infused Frozen Treats
- The trend of seasonal candy-infused frozen treats from popular brands can be disrupted by introducing unique and unexpected candy flavor combinations.
- Collaboration Ice Cream Products
- The trend of collaboration ice cream products can be disrupted by partnering with unconventional brands to offer new and exciting flavor combinations.
- Limited-time Menu Items
- The trend of limited-time menu items can be disrupted by offering exclusive treats that are only available online or through a mobile app.
Who This Affects Most
- Food and Beverage
- The food and beverage industry can capitalize on the trend of seasonal candy-infused frozen treats by partnering with candy brands and offering unique flavor combinations.
- Branding and Marketing
- The branding and marketing industry can capitalize on the trend of collaboration ice cream products by developing innovative marketing campaigns that tap into the nostalgia factor of the featured brands.
- Technology
- The technology industry can capitalize on the trend of limited-time menu items by developing mobile apps that offer exclusive deals and treats to users.
