Carvel is sliding into summer with the debut of its new Brookie ice cream.
For those unfamiliar, a brookie is a baked treat that consists of marbled layers of brownie batter and chocolate chip cookie dough. Now, Carvel has taken that recipe and translated it into a sweet ice cream treat by swirling a rich, fudgy brownie batter with chocolate chip cookie dough. You can enjoy each flavor on its own, or you can opt for a tasty option like Brookie Soft Serve Ice Cream, Brookie Scooped Ice Cream, or the Brookie Dasher. There's also something called a Brookie Flying Saucer, which sandwiches Brookie soft serve ice cream between two crisp Flying Saucer chocolate wafers.
As Carvel's Vice President of Marketing, Jessica Osborne, explains, "With literal new twists on flavors that remind them of childhood, our fans can reminisce on those moments while creating new summer traditions and CARVELebrating special occasions."
Image Credit: Carvel
What's Driving This Trend
- Hybrid Dessert Treats
- There is an opportunity for food companies to create hybrid products that combine different desserts to create new and interesting flavors.
- Soft Serve Ice Cream Innovations
- There is an opportunity to innovate and improve soft serve ice cream, by creating new flavors and textures for customers to enjoy.
- Novelty Ice Cream Products
- There is an opportunity to create unique ice cream products, such as the Brookie Flying Saucer, which is a new and exciting way to enjoy ice cream.
Who This Affects Most
- Food and Beverage Industry
- The food and beverage industry can take advantage of the trend for hybrid dessert treats by creating new products that combine different flavors and textures.
- Ice Cream Industry
- The Ice Cream industry can capitalize on the trend for soft serve ice cream innovations, by developing new flavors and textures for their products.
- Dessert Industry
- The dessert industry can create unique and innovative products, such as the Brookie Flying Saucer, to appeal to customers who are looking for something different.
