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Medicinal Mushroom Broths

Brothl's Plant-Based Broth Offers the Benefits of the Reishi Mushroom

— October 27, 2017 — Lifestyle
'Brothl' makes an organic, vegan and plant-based broth that is made with nourishing ingredients like garlic, leeks, black pepper, ginger and the medicinal reishi mushroom. The nourishing broth is rich in vitamins and minerals and is said to have a strong taste.

Traditionally, the reishi mushroom has been used to combat everything from anxiety and high blood pressure to insomnia and asthma. Mushrooms are also said to have the most benefit for the immune system, moreso than any other known herbal adaptogens.

Brothl's Reishi Mushroom Broth takes the form of a healthy food product that serves as an organic, meat-free bone broth alternative that integrates adaptogenic ingredients, both of which are top-of-mind for many consumers who are interested in preventative care for the body through food.
Trend Themes
1. Plant-based Broths - Brothl's medicinal mushroom broth taps into the growing trend of plant-based broths as a healthier alternative to traditional bone broths.
2. Medicinal Mushrooms - The incorporation of medicinal mushrooms, like the reishi mushroom, into food products presents an opportunity for innovative and functional food and beverage companies.
3. Adaptogenic Ingredients - The use of adaptogenic ingredients in food and beverage products is a disruptive innovation opportunity to cater to consumers looking for natural ways to support their overall well-being.
Industry Implications
1. Food and Beverage - The plant-based broth industry can benefit from incorporating medicinal mushrooms to tap into the growing market of health-conscious consumers.
2. Functional Foods - The incorporation of adaptogenic ingredients, such as the reishi mushroom, in functional foods presents an opportunity for companies to offer products that support consumers' overall health and wellness.
3. Natural Supplements - The use of medicinal mushrooms as natural supplements to support immune function presents an opportunity for the supplement industry to cater to consumers seeking alternative wellness solutions.
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