Category
Business
Assisted Conversion
Trend cluster
Category
Niche
Delivery
Food brands turn to food delivery for increasingly niche items.
3.2
Trend score
Trend
What is the Niche Delivery trend?
Niche Delivery: With subscription and delivery services abound, brands are becoming increasingly niche in the products they offer via direct-to-consumer platforms. These niche delivered items are either offered as part of marketing campaigns, or as a way to establish loyalty.
Insight
The consumer insight behind the Niche Delivery trend
Many consumers today are accustomed to not only an unprecedented level of convenience thanks to technology, but an unprecedented amount of choice when it comes to the products they buy as well. As a result, there's not only an expectation but a strong desire for easy access to all sorts of products.
Trend themes
Themes within the Niche Delivery trend
Three behaviours holding the trend together01
Niche Direct-to-Consumer Delivery
Brands are becoming increasingly niche in the products they offer via direct-to-consumer platforms.
02
Subscription Services
Brands are using subscription services as a way to establish loyalty with their customers.
03
Geo-Targeted Delivery Services
Companies are offering geo-targeted delivery services for added convenience and accessibility.
Industry implications
What the Niche Delivery trend means for industry
Where the trend changes the playbookFor
Food Delivery
The food delivery market is expanding exponentially with consumers enjoying the ability to access virtually any kind of edibles they desire.
For
Condiments
Premium condiment brands are using direct-to-consumer delivery to establish loyalty and differentiate their offerings.
For
Retail Subscriptions
Retail brands are leveraging subscription services as a way to create brand loyalty and a consistent revenue stream.
Workshop question
How could your brand incorporate niche delivery services into its business model?
Trend signals
Trend signals for Niche Delivery
Trend score 3.2 out of 10, from popularity 51%, activity 37%, freshness 8%.
Popularity51%
Activity37%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Niche Delivery trend
4 featured examples from Jan 30 to Sep 27, 2018CategoryTech
Mobile Ice Cream Deliveries
The Häagen-Dazs NOW App Offers On-Demand Geo-Targeted Deliveries
The success of Häagen-Dazs NOW highlights the potential for other food delivery services to offer on-demand, geo-targeted deliveries through the use of technology.
CategoryLifestyle
Direct-to-Consumer Oyster Deliveries
The Hama Hama Company Offers Seasonal Mollusks to Your Door
The direct-to-consumer oyster delivery service by the Hama Hama Company is part of the expanding food delivery industry.
CategoryMarketing
Egg Confection Deliveries
Cadbury and Deliveroo are Teaming Up on a Valentine's Delivery Campaign
Disruptive innovation opportunity: Leverage partnerships with delivery services to create unique and convenient customer experiences, enhancing brand appeal.
CategoryLifestyle
Black Truffle Mustard Subscriptions
Maille's Truffle-Infused Condiment has a Delivery Service
Opportunity for companies specializing in food subscription services to expand their offerings to include gourmet condiments.
