Food brands turn to food delivery for increasingly niche items
Implications - With subscription and delivery services abound, brands are becoming increasingly niche in the products they offer via direct-to-consumer platforms. These niche delivered items are either offered as part of marketing campaigns, or as a way to establish loyalty.
Insight - Many consumers today are accustomed to not only an unprecedented level of convenience thanks to technology, but an unprecedented amount of choice when it comes to the products they buy as well. As a result, there's not only an expectation but a strong desire for easy access to all sorts of products.
Insight - Many consumers today are accustomed to not only an unprecedented level of convenience thanks to technology, but an unprecedented amount of choice when it comes to the products they buy as well. As a result, there's not only an expectation but a strong desire for easy access to all sorts of products.
Workshop Question - How could your brand incorporate niche delivery services into its business model?
