Niche Delivery

Food brands turn to food delivery for increasingly niche items

Implications - With subscription and delivery services abound, brands are becoming increasingly niche in the products they offer via direct-to-consumer platforms. These niche delivered items are either offered as part of marketing campaigns, or as a way to establish loyalty via perceived personalization within the company-customer relationship.
SCORE 6
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37,023 Total Clicks
Jan 18 - Oct 18
Fresh and Mild
BusinessLifestyle
Featured Examples
Mobile Ice Cream Deliveries - The Häagen-Dazs NOW App Offers On-Demand Geo-Targeted Deliveries
SCORE 8
This Month and Hot 285 Clicks Pub: Sep 11, 18
Mobile Ice Cream Deliveries
The Häagen-Dazs NOW App Offers On-Demand Geo-Targeted Deliveries
‘Häagen-Dazs NOW’ is an app that allows consumers to place on-demand orders and make the most of a geo-targeted delivery service, meaning that one can place an order even if they are on... [More]
Direct-to-Consumer Oyster Deliveries - The Hama Hama Company Offers Seasonal Mollusks to Your Door
SCORE 4.9
This Year and Average 314 Clicks Pub: Jan 29, 18
Direct-to-Consumer Oyster Deliveries
The Hama Hama Company Offers Seasonal Mollusks to Your Door
The food delivery market is expanding exponentially with consumers enjoying the ability to access virtually any kind of edibles they desire, which is seeing niche brands like the Hama Hama Company... [More]
Egg Confection Deliveries - Cadbury and Deliveroo are Teaming Up on a Valentine's Delivery Campaign
SCORE 5
This Year and Average 207 Clicks Pub: Feb 6, 18
Egg Confection Deliveries
Cadbury and Deliveroo are Teaming Up on a Valentine's Delivery Campaign
Although some confectionery brands are only associated with particular holidays in the year, Cadbury is launching a Valentine’s delivery campaign in partnership with Deliveroo from the 8th of... [More]
Black Truffle Mustard Subscriptions - Maille's Truffle-Infused Condiment has a Delivery Service
SCORE 4.6
This Week and Average 65 Clicks Pub: Sep 27, 18
Black Truffle Mustard Subscriptions
Maille's Truffle-Infused Condiment has a Delivery Service
Maille has been creating gourmet condiments for over 270 years now and one of its most premium offerings is the Black Truffle Mustard subscription. The La Maison Maille label firmly holds the idea... [More]
Hormone-Balancing Bakeries - Moon Cycle Bakery Crafts Treats to Support Menstruating Women
SCORE 3.8
This Year and Mild 527 Clicks Pub: Jan 7, 18
Hormone-Balancing Bakeries
Moon Cycle Bakery Crafts Treats to Support Menstruating Women
Many feminine hygiene product subscription services acknowledge the important role that food can play in supporting the body by including treats like chocolate in their monthly boxes—Moon Cycle... [More]
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