'Häagen-Dazs NOW' is an app that allows consumers to place on-demand orders and make the most of a geo-targeted delivery service, meaning that one can place an order even if they are on the go.
To use the new service, users are able to place an order via a chatbot in Facebook Messenger. Web-based geo-location APIs are then used to pinpoint a customer's precise location through their mobile browser. As their ice cream delivery approaches, consumers are able to watch in real-time.
Currently, this on-demand service is being tested in London with a temperature-controlled delivery van and portable freezer bags, with the potential for Häagen-Dazs NOW to become a convenient addition to outdoor events. Earlier this year, Domino's introduced address-less Domino's Hotspots that allow for a similar, flexible out-of-home delivery solution.
Why This Trend Is Growing
- On-demand Deliveries
- The Häagen-Dazs NOW App offers consumers the convenience of on-demand, geo-targeted ice cream deliveries, creating opportunities for other industries to provide on-demand services.
- Geo-targeted Delivery
- The geo-targeted delivery service of Häagen-Dazs NOW allows for precise location tracking and real-time updates, presenting opportunities for other businesses to incorporate location-based services.
- Chatbot Ordering
- The use of a chatbot in the Häagen-Dazs NOW app streamlines the ordering process, suggesting opportunities for businesses to incorporate chatbot technology into their own customer service.
Industries Being Reshaped
- Food Delivery
- The success of Häagen-Dazs NOW highlights the potential for other food delivery services to offer on-demand, geo-targeted deliveries through the use of technology.
- Event Services
- Häagen-Dazs NOW could become a convenient addition to outdoor events, opening up opportunities for event service providers to offer on-demand ice cream deliveries at their events.
- Customer Service
- The chatbot ordering system in Häagen-Dazs NOW demonstrates how businesses can enhance their customer service by integrating chatbot technology into their own platforms.
