Recreational marijuana use will soon be legal in Canada—making it the second country in the world to implement legislation—and Oh Henry is launching a limited-edition 4:25 bar that's branded as a solution for the munchies.
The 4:25 bar is said to be "Specially formulated for the intense hunger that hits 5 minutes after 4:20," with Oh Henry clarifying "It’s edible. It’s not an edible." Fans of the original Oh Henry bar will notice a few key differences, including the fact that the new limited-edition bar has no chocolate, more salty peanuts and caramel fudge.
With recreational marijuana legalization in Canada, brands will have ample opportunity to create a variety of snacks and beverages to appeal to consumers by celebrating cannabis culture.