Insomnia Cookies is celebrating 4/20 in a big way with a limited-edition Crunchie Munchie Deluxe cookie.
Designed to celebrate the unofficial cannabis holiday, the Crunchie Munchie Deluxe cookie is sure to satisfy any case of the munchies. The new cookie contains a sweet and savory combination of a Deluxe-sized sugar cookie base studded with savory, salted caramel, and topped with crushed potato chips.
The brand's 4/20 celebration also continues beyond this tasty cookie with the Baked to Perfection 12-pack. This build-your-own pack allows you to choose a dozen of your favorite cookies and comes in a commemorative box sleeve with a clever ad-lib activity on the back.
Both the Crunchie Munchie Deluxe cookie and Baked to Perfection 12-pack are available now until April 23, 2023.
Image Credit: Insomnia Cookies
Key Themes Behind This Trend
- Cannabis-themed Foods
- Inspired by the unofficial cannabis holiday, businesses can create new food products or variations of existing ones with a cannabis theme.
- Savory-sweet Combinations
- Food companies can offer products that combine sweet and savory flavors to meet the growing demand for unique and bold flavor experiences.
- Customizable Food Packs
- Businesses can offer customized food packs or build-your-own options to cater to consumers' preferences and increase engagement.
Where This Applies
- Food and Beverage
- Food and beverage companies can create unique and novelty products that appeal to customers' tastes and preferences, such as 4/20-themed cookies.
- Cannabis and CBD
- Cannabis and CBD companies can partner or collaborate with food and beverage companies to create innovative cannabis-infused or CBD-infused food products.
- Packaging and Printing
- Packaging and printing companies can offer creative and customizable packaging solutions to add value and enhance the visual appeal of food products, like the commemorative box sleeve for the Baked to Perfection 12-pack.
