Jimmy John's knows that 4/20 celebrations often result in a major case of the munchies, which is why the brand has just unveiled its new Munchie Crusher Sandwich.
Just as the name suggests, the new Munchie Crusher Sandwich is a hearty sandwich designed to satisfy any cannabis-induced cravings. The sandwich starts with fresh bread topped with turkey, provolone cheese, avocado spread, cucumber, lettuce, tomato, sliced pickles, oregano-basil, and mayo. The brand also suggests throwing some chips on your sandwich to add a satisfying crunch and enhance the "munch factor."
In addition to the new sandwich, Jimmy John's is also celebrating 4/20 at one of its Long Beach, California locations, where the brand will be giving away exclusive Jimmy John’s rolling papers, rolling demonstrations from Snoop Dogg’s personal roller, a DJ set, giveaways, and more swag.
Image Credit: Jimmy John's
Why This Trend Is Growing
- Munchie Crushers
- Opportunities for developing more food products aimed at satisfying the cravings of cannabis users.
- Cannabis-themed Giveaways
- Opportunities for brands to offer merchandise tied to cannabis culture and celebrations such as 4/20.
- Collaborations with Celebrities
- Opportunities for brands to attract consumers with high profile celebrity collaborations or endorsements.
Industries Being Reshaped
- Fast Food
- Fast food companies can capitalize on the munchies by developing and marketing products that appeal to cannabis users.
- Consumer Goods
- Manufacturers of consumer goods can create merchandise targeting cannabis culture and themed celebrations such as 4/20.
- Entertainment
- The entertainment industry can profit from marketing events and merchandise aimed at cannabis culture and themed celebrations such as 4/20.
