Oticon's Latest Initiative is an Immersive Music Event With Styx

 - Aug 9, 2017
References: oticon & inavateonthenet.net
'Oticon' is a company aiming change the way that those with hearing impairments experience sound. The brand's 'Opn' hearing aid is designed to work in conjunction with one's brain waves in order to offer a revolutionary sound experience -- one that is said to be clearer and more balanced than that of most competing aids.

Teaming up with legendary rock group Styx, the hearing aid manufacturer is set to host the first-ever concert that will be live-streamed exclusively to its users, via its devices. As the demand for immersive media increases among consumers of all ages, medical equipment manufacturers are breaking down stereotypes commonly associated with devices that aid with hearing loss. Oticon is one of these brands and is aiming to remove the stigma from wearing a hearing aid with its customized and interactive product.

"Hearing loss affects fans of all ages and with Oticon’s new technology, we are looking forward to being a part of this historic event," said Tommy Shaw, lead vocalist and guitarist for Styx when discussing the brand's latest concert venture.