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Skincare brands are positioning anti-aging products to target younger markets
Implications - Through playful branding, sophisticated skincare formulas are being repositioned to appeal to the Millennial crowd. Considered the generation that sparked the self-care movement, many Millennials pride themselves on having elaborate skincare rituals that are highly informed by digital media and online forums. Brands are leveraging this momentum to promote preventative anti-aging products to this younger demographic that is both highly concerned and highly educated about its health and wellness. [More]
SCORE 6.4
Popularity
Activity
Freshness
Megatrends
Patterns
40,794 Total Clicks
Jul 16 - Jul 17
This Month and Average
FashionMarketingCosmeticsBranding
Small brands leverage simplistic branding as a marker of authenticity
Implications - Playing to their strength as a small business rather than trying to hide it, entrepreneurial startups are utilizing minimalist retro packaging designs. Through simplistic branding without any fuss, newer companies are sending an authentic-looking message that resonates particularly well with younger demographics who tend to mistrust bigger name brands. [More]
SCORE 7.2
Popularity
Activity
Freshness
Megatrends
Patterns
24,196 Total Clicks
Nov 16 - Jul 17
This Month and Warm
Imaginative gin flavors entice cocktail and spirit connoisseurs alike
Implications - Having moved past bourbon as the spirit of the moment, gin is experiencing a period of popularity that is leading to experimental craft varieties that incorporate new flavors and distilling techniques. This progression speaks to the desire of modern consumers to acquire expert-level knowledge in their preferred food and beverage experiences and the opportunity lying therein for brands. [More]
SCORE 6.2
Popularity
Activity
Freshness
Megatrends
Patterns
29,121 Total Clicks
Dec 16 - Jul 17
This Month and Mild
Aesthetics-based urban marketing increases organic consumer engagement
Implications - With no unique wall left un-selfied, brands are shifting their focus to a share-worthy marketing approaches, leveraging the modern consumer’s drive for self-documentation. While the urban environment has long been a great space to engage consumers organically throughout their daily commute, a more immersive element is being incorporated through playful visuals and aesthetic backdrops that entice passersby to interact and share. This approach is a low-cost technique that works particularly well for smaller brands that rely more heavily on word of mouth marketing. [More]
SCORE 7.6
Popularity
Activity
Freshness
Megatrends
Patterns
60,753 Total Clicks
May 17 - Jun 17
This Month and Warm
The 6 Patterns of Opportunity & Top 18 Megatrends
Interactive pop-ups invite customers to co-create products
Implications - Meeting the desire for both direct-to-consumer brand interactions and limited edition, personalized merchandise, brands are hosting pop-up experiences that invite customers to experiment in order to co-create custom products. This progression demonstrates the need to engage consumers with memorable brand touchpoints during a time when brand loyalty is at times difficult to garner. [More]
SCORE 8.2
Popularity
Activity
Freshness
Megatrends
Patterns
104,638 Total Clicks
Oct 16 - Jun 17
This Quarter and Warm
Healing crystals are harnessed in everyday lifestyle products
Implications - As new age wellness converges with the health-driven lifestyle movement, consumers are embracing products that boast for both aesthetic and healing purposes. This shift speaks to the new consumer commitment to self-care and preventative wellness and the ways in which this converges with the pursuit of all-natural products. [More]
SCORE 6.4
Popularity
Activity
Freshness
Megatrends
Patterns
49,531 Total Clicks
Jul 16 - Jun 17
This Quarter and Warm
The expansive creativity of the beauty community explores outerspace
Implications - With the proliferation of online makeup tutorials accelerating the culture to a point when consumers are constantly imagining and re-imagining their beauty routines, the beauty industry is currently ripe with products that boast a galactic aesthetic. This progression speaks to the role of digital video as cultural marker driving innovation in various industries by engaging passionate consumers in order to create online communities ideal for sourcing customer feedback. [More]
SCORE 6.5
Popularity
Activity
Freshness
Megatrends
Patterns
38,047 Total Clicks
Mar 16 - Jun 17
This Quarter and Warm
Trend Hunter Services
Mythical branding plays up the alluring nature of all-natural skincare remedies
Implications - New products are employing "magical" imagery and language in branding efforts that look to woo consumers by playing up the bewitching nature of ancient healing wisdom. This shift also demonstrates the interest in seeking out dynamic new rituals that prioritize both mind and body wellness. [More]
SCORE 7
Popularity
Activity
Freshness
Megatrends
Patterns
29,957 Total Clicks
Nov 16 - Jun 17
This Quarter and Average
Playful booze branding creates light-hearted alcohol rituals
Implications - Engaging consumers visually and emotionally, alcohol packaging that is both imaginative and interactive offers opportunities to create new brand rituals around ready-to-drink beverages. Either through inspiring imagery or unusual packaging styles, beverage brands are enticing new consumers to try out their products based on visuals alone. Particularly useful for newer brands and products that doesn’t have a lot of online credibility yet, an enticing appearance draws in curious experience-seekers. [More]
SCORE 7
Popularity
Activity
Freshness
Megatrends
Patterns
53,708 Total Clicks
Sep 16 - Jun 17
This Quarter and Warm
Cocktails are given minimalist overhaul to attract image-conscious Millennials
Implications - Enjoying the fun flavors of pre-mixed beverages, Millennials still seek to look sophisticated while consuming their drinks. Enter streamlined packaging designs that offer a refreshingly minimalistic approach to fun fruity cocktails. As every social situation becomes a photoshoot opportunity, Millennials are hyper aware of their image, often choosing alcohol beverages that suit their stylistic preferences and personal branding. [More]
SCORE 6.3
Popularity
Activity
Freshness
Megatrends
Patterns
38,194 Total Clicks
Sep 16 - Jun 17
This Quarter and Warm