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Brands offer individual sachets packed with nutritious ingredients
Implications - Whether as additives to meals, or formulated as powders that make different beverages, sachets enriched with nutritious ingredients are working to convenience the food-related rituals of health-conscious consumers. This simple yet significant reformatting of the designs through which such nutritious products are offered serves consumers' preference for novelty in their purchase decisions. [More]
SCORE 6.3
Popularity
Activity
Freshness
Megatrends
Patterns
25,994 Total Clicks
Oct 16 - Nov 17
Recent and Average
Brands are infusing both vitamins and protein into their snack products
Implications - Brands are ensuring that their snack and beverage products are heavy in both protein and in vitamins – working to support consumer health while offering a distinct selling point. This combination serves consumers' desire for accessible health – offering a convenient two-in-one product that works to simplify their purchase decisions. [More]
SCORE 4.7
Popularity
Activity
Freshness
Megatrends
Patterns
31,697 Total Clicks
Oct 17 - Nov 17
Recent and Untested
Juice brands emphasize the protein content of their beverages
Implications - With protein always being a high seller in the health food industry, brands that offer fresh juices are now emphasizing protein content in their products.This shift highlights the ongoing necessity for brands to adopt marketable keywords into their products, catering to consumers' desire for a combination of novelty and familiarity in their purchase decisions. [More]
SCORE 7.7
Popularity
Activity
Freshness
Megatrends
Patterns
51,772 Total Clicks
Jul 16 - Nov 17
Recent and Warm
Prenatal health products are no longer only packaged as supplements
Implications - Ingestible prenatal nutrition products once mostly came in the form of supplements, but now everything from water to oat bars are being marketed as beneficial to the health of expecting mothers. This broadens the market, offering a two-way benefit where brands have more opportunity for consumers to purchase, while consumers are allowed more choice in their health-related purchases. It also serves as a blanket marketing term which allows brands to push their products as being essential for specific groups of people – in this case, pregnant women. [More]
SCORE 6.1
Popularity
Activity
Freshness
Megatrends
Patterns
25,632 Total Clicks
Nov 15 - Nov 17
This Month and Mild
The 6 Patterns of Opportunity & Top 18 Megatrends
Shoe care has become a subculture in its own right
Implications - With sneaker culture continuing its domination in the fashion world, the shoe care category that works in tandem with it has grown to accommodate artisanal production and branding. This shift comes as consumers increasingly make purchase decisions based on how those decisions fit into their lifestyles and image, rather than making them based on functionality and quality alone. [More]
SCORE 6
Popularity
Activity
Freshness
Megatrends
Patterns
133,478 Total Clicks
Jan 16 - Nov 17
This Month and Average
Consumers seek dual purpose products for a more productive cleanse
Implications - As new products boasting innovative benefits flood the beauty and skincare market, consumers are looking to get more out of their daily routines, investing in dual-functioning cleansers that promise to help them accomplish more whilst they clean their faces. Partly saving effort for the consumer who aspires to a 10-step facial routine but can't commit the time or energy, and partly promising more bang for your buck, multi-purpose skincare has an appeal that is only growing among savvy skincare enthusiasts. [More]
SCORE 6.2
Popularity
Activity
Freshness
Megatrends
Patterns
20,023 Total Clicks
Feb 17 - Nov 17
This Month and Mild
FashionMarketingCosmeticsBranding
Brands demonstrate authenticity via unscripted marketing campaigns
Implications - In the age of authenticity, many brands are setting aside traditional forms of advertising, with carefully controlled presentations, in favor of completely candid reactionary videos. Contrary to many misconceptions about younger consumers being immune to marketing, Millennial and Gen Z consumers are looking to align themselves with brands who appear genuine, which then serve to enhance their own personal branding. Adopting a more conversational tone with the use of real people and authentic interactions, brands are beginning to speak to younger consumers on their level. [More]
SCORE 7.1
Popularity
Activity
Freshness
Megatrends
Patterns
124,585 Total Clicks
May 17 - Nov 17
This Month and Mild
MarketingBrandingCommercials
Trend Hunter Services
Tutorial-style home decor videos capture the attention of young adults
Implications - Looking for ways to entertain and engage Millennials who have become jaded towards traditional marketing outlets, furniture and decor brands are adapting their message in easy-to-digest and fun to watch formats. With Millennial consumers already accustomed to the instant gratification of an online tutorial when pursuing new skills and areas of interest, they are much more responsive to brands that are integrating this style into their marketing campaigns and creating organic conversations rather than telling them what to buy. [More]
SCORE 5.7
Popularity
Activity
Freshness
Megatrends
Patterns
43,439 Total Clicks
Jul 16 - Nov 17
This Month and Mild
Brands are offering snacks that aid in enhancing sleep quality
Implications - Brands are offering snacks that claim to help induce sleep, giving consumers a reason to indulge before bedtime. These snacks often contain healthy natural ingredients that are known to aid sleep when consumed consistently, and these increasingly prominent products tie into North American consumers' growing preferences for making purchase decisions based on centuries-old practices from around the world. [More]
SCORE 5.6
Popularity
Activity
Freshness
Megatrends
Patterns
34,129 Total Clicks
May 16 - Nov 17
This Month and Mild
MarketingLifestyleFoodHealthBranding
Beautifying ingredients are being found in surprisingly sweet snacks
Implications - As consumer awareness around ingredient health increases, indulgent candies and chocolates are given an overhaul with beneficial ingredients that promote healthy complexions and glowing skin. Borrowing inspiration from the world of cosmetics, snack brands are looking for detoxifying, collagen-boosting, anti-aging edibles that can be infused into delicious treats consumers already love. This combination demonstrates the compromise many consumers make when choosing healthy options that suit their lifestyle habits. [More]
SCORE 8
Popularity
Activity
Freshness
Megatrends
Patterns
36,006 Total Clicks
Jul 16 - Nov 17
This Month and Hot