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Interactive pop-ups invite customers to co-create products
Implications - Meeting the desire for both direct-to-consumer brand interactions and limited edition, personalized merchandise, brands are hosting pop-up experiences that invite customers to experiment in order to co-create custom products. This progression demonstrates the need to engage consumers with memorable brand touchpoints during a time when brand loyalty is at times difficult to garner. [More]
SCORE 7.7
Popularity
Activity
Freshness
Megatrends
Patterns
96,601 Total Clicks
Oct 16 - Jun 17
This Week and Warm
Healing crystals are harnessed in everyday lifestyle products
Implications - As new age wellness converges with the health-driven lifestyle movement, consumers are embracing products that boast for both aesthetic and healing purposes. This shift speaks to the new consumer commitment to self-care and preventative wellness and the ways in which this converges with the pursuit of all-natural products. [More]
SCORE 6.5
Popularity
Activity
Freshness
Megatrends
Patterns
51,752 Total Clicks
Jul 16 - Jun 17
This Month and Warm
The expansive creativity of the beauty community explores outerspace
Implications - With the proliferation of online makeup tutorials accelerating the culture to a point when consumers are constantly imagining and re-imagining their beauty routines, the beauty industry is currently ripe with products that boast a galactic aesthetic. This progression speaks to the role of digital video as cultural marker driving innovation in various industries by engaging passionate consumers in order to create online communities ideal for sourcing customer feedback. [More]
SCORE 6.1
Popularity
Activity
Freshness
Megatrends
Patterns
19,598 Total Clicks
May 17 - Jun 17
This Month and Average
Mythical branding plays up the alluring nature of all-natural skincare remedies
Implications - New products are employing "magical" imagery and language in branding efforts that look to woo consumers by playing up the bewitching nature of ancient healing wisdom. This shift also demonstrates the interest in seeking out dynamic new rituals that prioritize both mind and body wellness. [More]
SCORE 7.3
Popularity
Activity
Freshness
Megatrends
Patterns
26,639 Total Clicks
Nov 16 - Jun 17
This Month and Average
Playfully booze branding creates light-hearted alcohol rituals
Implications - Engaging consumers visually and emotionally, alcohol packaging that is both imaginative and interactive offers opportunities to create new brand rituals around ready-to-drink beverages. Either through inspiring imagery or unusual packaging styles, beverage brands are enticing new consumers to try out their products based on visuals alone. Particularly useful for newer brands and products that doesn’t have a lot of online credibility yet, an enticing appearance draws in curious experience-seekers. [More]
SCORE 7.1
Popularity
Activity
Freshness
Megatrends
Patterns
51,956 Total Clicks
Sep 16 - Jun 17
This Month and Warm
Cocktails are given minimalist overhaul to attract image-conscious Millennials
Implications - Enjoying the fun flavors of pre-mixed beverages, Millennials still seek to look sophisticated while consuming their drinks. Enter streamlined packaging designs that offer a refreshingly minimalistic approach to fun fruity cocktails. As every social situation becomes a photoshoot opportunity, Millennials are hyper aware of their image, often choosing alcohol beverages that suit their stylistic preferences and personal branding. [More]
SCORE 6.5
Popularity
Activity
Freshness
Megatrends
Patterns
36,984 Total Clicks
Sep 16 - Jun 17
This Month and Warm
QSRs seek to stay top of mind with packaged grocery store offerings
Implications - In an effort to win over hard to reach consumers and extend themselves as lifestyle brands to fans, quick service restaurant brands are launching packaged versions of fan favorite flavors making them available and visible in food retail spaces. This shift highlights the opportunity for all brands to expand their presence in consumers' lives by catering to new desires, such as that of replicating familiar experiences such as fast food indulgence at home. [More]
SCORE 6.1
Popularity
Activity
Freshness
Megatrends
Patterns
38,085 Total Clicks
Jul 16 - Jun 17
This Month and Mild
MarketingLifestyleFoodBranding
Trend Hunter Services
Marketing evolves to accommodate a post demographic approach
Implications - Through the democratization of information in the digital age, consumers are less inclined to be oversimplified and categorized by traditional demographics. With the rise of individualism and demand for representation, there’s an increasing need for marketers to avoid boxing consumers into demographic segmentations based on limiting factors like age, gender, economic status, sexuality or race, but rather take a psychographic approach and speak to consumers based on their values, concerns and aspirations. [More]
SCORE 7.5
Popularity
Activity
Freshness
Megatrends
Patterns
67,023 Total Clicks
Sep 16 - May 17
This Quarter and Warm
MarketingLifestyleBrandingCommercials
Brands bond with young parents through tutorial-style digital marketing
Implications - As Millennials transition into parenthood, brands look to reinstate their ubiquity as household names by speaking to this demographic's parental inclinations and offering a helping hand. Taking a note from influential online gurus, brands are leveraging digital marketing platforms like YouTube to create tutorial-style videos as well as empathetic ads in order to connect with parents on a more personal note, positioning themselves as helpful resources. This humanizing approach serves to form tighter bonds with new parents who need all the help they can get and are looking for brands they can trust. [More]
SCORE 4.7
Popularity
Activity
Freshness
Megatrends
Patterns
12,806 Total Clicks
Apr 17 - May 17
This Quarter and Untested
MarketingLifestyleBrandingLife-Stages
Consumers engage with GIF-powered platforms for both business and pleasure
Implications - Stretching beyond the use as cultural shorthand online, the GIF format is being wielded by consumers and brands alike to communicate various type of information with the help of personalization platforms. Given this new functionality in both personal and professional spaces, this shift highlights the ways in which consumers are open to the re-contextualization of imagery for other purposes. [More]
SCORE 6.3
Popularity
Activity
Freshness
Megatrends
Patterns
58,922 Total Clicks
Mar 16 - May 17
This Quarter and Average