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Museums court streetwear collectors with commemorative fashion pieces
Implications - Inspired by the cultural obsession with streetwear, iconic art institutions are collaborating to create limited edition pieces that border on wearable art. This progression highlights the need for older institutions to pique the interest of new audiences by offering covetable branded merchandise that patrons will want to acquire for their personal collections, therefore expanding on the experience of the art in a way that makes it feel accessible to all. [More]
SCORE 6.6
Popularity
Activity
Freshness
Megatrends
Patterns
32,354 Total Clicks
Jan 18 - Aug 18
This Week and Warm
Beverage brands turn to scientific packaging designs for experiential appeal
Implications - Beverage brands are adapting their packaging designs to mimic vials and tubular containers as a way to not only enhance aesthetics but also create a more experiential way to consume those beverages as well. Turning cocktail experiences into scientific activities or personalized concoctions, these packaging designs speak to the growing desire for more than simply consumption, but a need for experiential elements of even the most mundane of experiences, like drinking. [More]
SCORE 7.2
Popularity
Activity
Freshness
Megatrends
Patterns
32,147 Total Clicks
May 17 - Jul 18
This Month and Warm
MarketingBranding
Brands call out specific consumers preferences for individual appeal
Implications - As brands continue to prioritize personalization in their marketing tactics, we’re seeing brands take things a step further with hyper-targeted ads that call out specific consumer habits. Using data-driven information and location-based technology, brands are calling out individuals through social platforms as a way to connect with them on a more personal level. Moving away from "mass appeal", brands are willing to reference individual consumers as a means to create a more authentic, relatable message. [More]
SCORE 6.6
Popularity
Activity
Freshness
Megatrends
Patterns
32,210 Total Clicks
Oct 17 - Jul 18
This Quarter and Warm
Technology enables packaging that improves products
Implications - In its most simplistic form, packaging has been seen as housing for a product; in its most evolved form, packaging was an enhancement to branding. However, the emergence of smart technology enables packaging that improves product functionality. This speaks to the increased consumer expectation for seamless products. [More]
SCORE 7.8
Popularity
Activity
Freshness
Megatrends
Patterns
82,631 Total Clicks
Mar 17 - Jun 18
This Quarter and Warm
TechMarketingBranding
The 6 Patterns of Opportunity & Top 18 Megatrends
Use of smart tech becomes more about lifestyle than function
Implications - Social media has ushered the world into an age of consumercentricity where lifestyle reigns supreme. This lifestyle-focused approach has changed consumer expectations of businesses across industries and is impacting the way they view technology. The question of how dense technologies such as blockchain or IoT will enter into people's everyday lives is answered in more consumercentric applications that enhance natural consumer behavior, as opposed to serving pragmatic functionalities. [More]
SCORE 8.4
Popularity
Activity
Freshness
Megatrends
Patterns
62,561 Total Clicks
Jul 17 - Jun 18
This Quarter and Warm
TechMarketingBranding
Data in packaging design enables products to communicate with consumers
Implications - Though technology is more advanced than ever, and consumers have come to expect connectivity at every turn, not all brands can organically integrate smart tech into their products. This has been especially challenging in the CPG world. Smart packaging that learns from and communicates to consumers is a step in the right direction. Using technology to create a dialogue between product and customer strikes the perfect balance of necessity and novelty to both innovate within a given category, and provide use to consumers. [More]
SCORE 8
Popularity
Activity
Freshness
Megatrends
Patterns
169,003 Total Clicks
Mar 17 - Jun 18
This Quarter and Warm
TechMarketingBranding
Iconic food smells are transferred into candle form to strengthen familiarity
Implications - Food-scented candles help brands connect with consumers within the home by transporting them to the last time they enjoyed that brand's food item. The integration of branded scents into the home enables companies to authentically build familiarity as a means of strengthening customer loyalty, with the added benefit of catering to consumers' preference for novelty for the items being outside of the brands' traditional spaces. [More]
SCORE 5.9
Popularity
Activity
Freshness
Megatrends
Patterns
36,541 Total Clicks
Dec 16 - May 18
This Quarter and Mild
MarketingLifestyleBranding
Trend Hunter Services
Vending machines evolve to sell bigger ticket items
Implications - No longer sticking to convenient, on-the-go items, brands are taking the vending machine experience to another level by offering more luxurious, big-ticket items. From car dispensing machines to those that offer pieces of art, these examples speak to the growing desire for not only convenient product experiences but also more streamlined ways to access items of greater value. [More]
SCORE 6.7
Popularity
Activity
Freshness
Megatrends
Patterns
68,123 Total Clicks
May 17 - May 18
This Quarter and Warm
MarketingInteractiveBranding
Burger chains project youthfulness with viral-worthy publicity stunts
Implications - Following in the same vein as fast pizza chains, burger brands are pursuing viral status with campaigns that play up Millennial and Gen Z interests such as coveted sneaker releases and tech-enabled custom ordering. This shift highlights the youthful nature of successful QSR branding and the resonant power of connecting authentically with discerning Millennial and Gen Z consumers. [More]
SCORE 8.2
Popularity
Activity
Freshness
Megatrends
Patterns
52,293 Total Clicks
Sep 17 - May 18
This Quarter and Warm
High-end fashion brands subvert the norm with self-aware ad campaigns
Implications - Luxury fashion brands are increasingly creating subversive campaigns that reflect celebrity and meme culture in order to champion authenticity through critical self-awareness. This shift highlights the need for brands to find new, evolved ways of communicating accessibility through self-reflexive irony rather than looking to connect with consumers through aspirational images of luxury that may seem indulgent and thus evoke feelings of wealth-related guilt. [More]
SCORE 7.7
Popularity
Activity
Freshness
Megatrends
Patterns
125,360 Total Clicks
Mar 17 - May 18
This Quarter and Hot