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Brands expand their physical presence by creating branded cafe locations
Implications - As the fight against e-commerce continues to be a focus for brands, the pressure to create a worthwhile in-person experience increases. Supporting this focus on giving consumers a good reason to experience brands in person are experiential, branded cafes that exist either permanently in-store or act as a limited time pop-up experience. The outcome of this approach is to provide consumers with a sensorial experience as well as a chance to purchase tangible goods. [More]
SCORE 8.6
Popularity
Activity
Freshness
Megatrends
Patterns
53,019 Total Clicks
Nov 17 - Oct 18
Recent and Hot
Vitamins and supplements are rebranded as upscale lifestyle products
Implications - Making a shift from a mostly functional product into something much more aspirational, supplements and vitamins are undergoing a change in terms of how they're marketed, branded and perceived by consumers. Thanks to the influx of start-ups looking to revolutionize the industry using customization, minimalist aesthetics and more relatable language, these products are, in some cases, being perceived as luxury items. [More]
SCORE 6.4
Popularity
Activity
Freshness
Megatrends
Patterns
27,485 Total Clicks
Oct 17 - Oct 18
Recent and Average
MarketingLifestyleHealthLifeBranding
Established brands enter the cannabis space in an authentic way
Implications - As cannabis culture works to entrench itself into the mainstream consciousness of North American consumer culture, established brands submit their contribution by identifying their key value offering as a brand and naturally extending that to this emerging industry. By leveraging their strengths and established brand identity, these companies are able to reap the benefits of being a first-player in cannabis lifestyle. For other brands looking to enter the cannabis space, these examples highlight the value of shedding conservative principles, and the now-changing standards that consumers once held for bigger brands. [More]
SCORE 7.7
Popularity
Activity
Freshness
Megatrends
Patterns
35,524 Total Clicks
Aug 17 - Oct 18
This Month and Warm
MarketingLifestyleBranding
Brands incorporate sun activated technology into their packaging
Implications - Brand are producing bottles, cans, and labels that, when exposed to the sun’s rays change color or reveal hidden messages. Taking advantage of the consumer desire for outdoor gatherings like festivals and park hangouts, brands create a new way to get involved - with UV-activated packages. This new marketing strategy is a fun way to surprise and delight consumers, while ensuring that brands are making lasting, memorable impressions. [More]
SCORE 8.1
Popularity
Activity
Freshness
Megatrends
Patterns
52,808 Total Clicks
May 17 - Sep 18
This Quarter and Warm
MarketingBranding
The 6 Patterns of Opportunity & Top 18 Megatrends
Brands use empowerment as a way to brand and market fitness initiatives
Implications - Fitness as an industry has, for much of its existence, been primarily targeted toward men and in ways that are understood to be stereotypically masculine. Today, however, a shift is occurring in the wellness space where companies and products in this space are being targeted and marketed to women in a way that''s consistent with what today's female consumers expect. Interestingly, these products and services are, in some cases, even being positioned as a catalyst to empowerment for women, reflecting the changing needs of consumers in search of wellness. [More]
SCORE 6.6
Popularity
Activity
Freshness
Megatrends
Patterns
228,551 Total Clicks
Mar 16 - Aug 18
This Quarter and Warm
MarketingLifestyleHealthBranding
Large format boxed beverage packaging extend outside of water and wine
Implications - Where once, boxed wines were sometimes perceived as a low-brow alternative to bottled offerings, shareable boxed drinks hold a certain appeal for today's consumer. From beer and spirits to iced coffee, these packaging solutions work as convenient and environmentally conscious ways for Millennial's who prefer to socialize at home to serve a crowd. [More]
SCORE 7
Popularity
Activity
Freshness
Megatrends
Patterns
26,723 Total Clicks
Feb 18 - Aug 18
This Quarter and Warm
Museums court streetwear collectors with commemorative fashion pieces
Implications - Inspired by the cultural obsession with streetwear, iconic art institutions are collaborating to create limited edition pieces that border on wearable art. This progression highlights the need for older institutions to pique the interest of new audiences by offering covetable branded merchandise that patrons will want to acquire for their personal collections, therefore expanding on the experience of the art in a way that makes it feel accessible to all. [More]
SCORE 6.4
Popularity
Activity
Freshness
Megatrends
Patterns
45,743 Total Clicks
Jan 18 - Aug 18
This Quarter and Warm
Trend Hunter Services
Beverage brands turn to scientific packaging designs for experiential appeal
Implications - Beverage brands are adapting their packaging designs to mimic vials and tubular containers as a way to not only enhance aesthetics but also create a more experiential way to consume those beverages as well. Turning cocktail experiences into scientific activities or personalized concoctions, these packaging designs speak to the growing desire for more than simply consumption, but a need for experiential elements of even the most mundane of experiences, like drinking. [More]
SCORE 7
Popularity
Activity
Freshness
Megatrends
Patterns
37,009 Total Clicks
May 17 - Jul 18
This Year and Warm
MarketingBranding
Brands call out specific consumers preferences for individual appeal
Implications - As brands continue to prioritize personalization in their marketing tactics, we’re seeing brands take things a step further with hyper-targeted ads that call out specific consumer habits. Using data-driven information and location-based technology, brands are calling out individuals through social platforms as a way to connect with them on a more personal level. Moving away from "mass appeal", brands are willing to reference individual consumers as a means to create a more authentic, relatable message. [More]
SCORE 6.2
Popularity
Activity
Freshness
Megatrends
Patterns
34,664 Total Clicks
Oct 17 - Jul 18
This Year and Average
Technology enables packaging that improves products
Implications - In its most simplistic form, packaging has been seen as housing for a product; in its most evolved form, packaging was an enhancement to branding. However, the emergence of smart technology enables packaging that improves product functionality. This speaks to the increased consumer expectation for seamless products. [More]
SCORE 7.5
Popularity
Activity
Freshness
Megatrends
Patterns
89,370 Total Clicks
Mar 17 - Jun 18
This Year and Warm
TechMarketingBranding