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Iconic brands tap unexpected categories to increase lifestyle integration
Implications - Implications - Emphasizing the cult-level status of their branding, big name brands are lending their iconic imagery to daily routinized aspects of consumer lifestyles. Not only lending a playful twist to their own repertoire, branching out into these seemingly unrelated categories also serves to enhance the brand's daily interaction with the consumer beyond their normal contextual basis. [More]
SCORE 6.5
Popularity
Activity
Freshness
Megatrends
Patterns
52,665 Total Clicks
Feb 17 - Sep 17
This Week and Average
MarketingBusinessNew VenturesBranding
Young consumers seek low-cost commodities that emulate maturity
Implications - Targeting low-wage earners, brands are creating budget-friendly products that boast practical, familiar characteristics at significantly reduced prices. This speaks to younger consumers, like Millennials and members of Gen Z, who are eager to enjoy the luxuries of adulthood, but have yet to achieve financial independence. New product developments showcase different avenues for brands to cultivate ongoing loyalty with consumers, as they progress into more independent and prosperous life stages. [More]
SCORE 6.2
Popularity
Activity
Freshness
Megatrends
Patterns
179,621 Total Clicks
Mar 17 - Sep 17
This Month and Mild
Advertisements engage in dialogue with outspoken customers
Implications - With the majority of word of mouth and social engagement around a brand's image being spread by a handful of key individuals, marketing strategies are being refocused to speak directly to the consumers who have the loudest voices. By bringing everyone in on the dialogue with specific customers, brands can overcome strained relationships with past customers while strengthening ties with current and future consumers. Branching off from the growing influencer marketing campaigns that mostly feature online superstars, brands are adapting to the fact that even the most common consumer carries social influence. [More]
SCORE 5.7
Popularity
Activity
Freshness
Megatrends
Patterns
28,118 Total Clicks
Feb 17 - Aug 17
This Month and Mild
Skincare brands are positioning anti-aging products to target younger markets
Implications - Through playful branding, sophisticated skincare formulas are being repositioned to appeal to the Millennial crowd. Considered the generation that sparked the self-care movement, many Millennials pride themselves on having elaborate skincare rituals that are highly informed by digital media and online forums. Brands are leveraging this momentum to promote preventative anti-aging products to this younger demographic that is both highly concerned and highly educated about its health and wellness. [More]
SCORE 6.1
Popularity
Activity
Freshness
Megatrends
Patterns
43,284 Total Clicks
Jul 16 - Jul 17
This Quarter and Average
FashionMarketingCosmeticsBranding
The 6 Patterns of Opportunity & Top 18 Megatrends
Small brands leverage simplistic branding as a marker of authenticity
Implications - Playing to their strength as a small business rather than trying to hide it, entrepreneurial startups are utilizing minimalist retro packaging designs. Through simplistic branding without any fuss, newer companies are sending an authentic-looking message that resonates particularly well with younger demographics who tend to mistrust bigger name brands. [More]
SCORE 6.7
Popularity
Activity
Freshness
Megatrends
Patterns
35,136 Total Clicks
Nov 16 - Jul 17
This Quarter and Warm
Imaginative gin flavors entice cocktail and spirit connoisseurs alike
Implications - Having moved past bourbon as the spirit of the moment, gin is experiencing a period of popularity that is leading to experimental craft varieties that incorporate new flavors and distilling techniques. This progression speaks to the desire of modern consumers to acquire expert-level knowledge in their preferred food and beverage experiences and the opportunity lying therein for brands. [More]
SCORE 5.8
Popularity
Activity
Freshness
Megatrends
Patterns
34,972 Total Clicks
Dec 16 - Jul 17
This Quarter and Mild
Aesthetics-based urban marketing increases organic consumer engagement
Implications - With no unique wall left un-selfied, brands are shifting their focus to a share-worthy marketing approaches, leveraging the modern consumer’s drive for self-documentation. While the urban environment has long been a great space to engage consumers organically throughout their daily commute, a more immersive element is being incorporated through playful visuals and aesthetic backdrops that entice passersby to interact and share. This approach is a low-cost technique that works particularly well for smaller brands that rely more heavily on word of mouth marketing. [More]
SCORE 7.4
Popularity
Activity
Freshness
Megatrends
Patterns
68,148 Total Clicks
May 17 - Jun 17
This Quarter and Hot
Trend Hunter Services
Interactive pop-ups invite customers to co-create products
Implications - Meeting the desire for both direct-to-consumer brand interactions and limited edition, personalized merchandise, brands are hosting pop-up experiences that invite customers to experiment in order to co-create custom products. This progression demonstrates the need to engage consumers with memorable brand touchpoints during a time when brand loyalty is at times difficult to garner. [More]
SCORE 8
Popularity
Activity
Freshness
Megatrends
Patterns
115,175 Total Clicks
Oct 16 - Jun 17
This Year and Warm
Healing crystals are harnessed in everyday lifestyle products
Implications - As new age wellness converges with the health-driven lifestyle movement, consumers are embracing products that boast for both aesthetic and healing purposes. This shift speaks to the new consumer commitment to self-care and preventative wellness and the ways in which this converges with the pursuit of all-natural products. [More]
SCORE 6.1
Popularity
Activity
Freshness
Megatrends
Patterns
53,023 Total Clicks
Jul 16 - Jun 17
This Year and Warm
The expansive creativity of the beauty community explores outerspace
Implications - With the proliferation of online makeup tutorials accelerating the culture to a point when consumers are constantly imagining and re-imagining their beauty routines, the beauty industry is currently ripe with products that boast a galactic aesthetic. This progression speaks to the role of digital video as cultural marker driving innovation in various industries by engaging passionate consumers in order to create online communities ideal for sourcing customer feedback. [More]
SCORE 6.2
Popularity
Activity
Freshness
Megatrends
Patterns
42,919 Total Clicks
Mar 16 - Jun 17
This Year and Warm