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Cancer testing takes the form of bold, in-your-face marketing experiences
Implications - More than just raising awareness, not for profit organizations are turning to activations and pop-ups that boldly encourage testing of certain diseases. Whether it be providing medical professionals on-the-spot to analyze patients or creating stunts that speak to the dangers of not getting checked out, these examples speak to not only the need to educate consumers on certain issues, but a desire to make awareness and engagement more convenient and accessible too all types of people.

Homework Question - What types of social causes and initiatives does your brand support? How can you make that messaging more interactive and engaging for your audiences? [More]

SCORE 6.2
Popularity
Activity
Freshness
Megatrends
Patterns
19,612 Total Clicks
Mar 17 - Nov 18
This Month and Mild
Brands release merchandise beyond just clothing and memorabilia
Implications - As branded merchandise becomes ever more popular among consumers looking to showcase their loyalty, the products themselves are evolving into more than just clothing and memorabilia pieces. Diversifying branded products into the home, holiday and even media space, brands are not only looking to create shareable moments, but rather expand their reach into categories not typically in their wheelhouse.

Homework Question - How could your brand expand their reach through unexpected merchandise? [More]

SCORE 7.1
Popularity
Activity
Freshness
Megatrends
Patterns
44,756 Total Clicks
Sep 17 - Nov 18
This Month and Warm
MarketingBranding
Luxury goods adapt to cater to younger consumers like Millennials & Gen Z
Implications - Broadening audience appeal, luxury brands are switching gears to adopt aesthetics and designs better suited to the desires of younger consumers. Whether it be tapping influencers for marketing appeal or integrating designs more practical for younger audiences, brands are redefining how luxury goods are perceived, adding more flair, context and aesthetic appeal to the mix.

Homework Question - How could you pivot your most popular product or service to appeal to younger consumers like Gen Z? How could you adapt the messaging? [More]

SCORE 7.9
Popularity
Activity
Freshness
Megatrends
Patterns
26,085 Total Clicks
Oct 18 - Nov 18
This Month and Hot
FashionMarketingHip FashionBranding
Paper cups evolve into interactive consumer experiences
Implications - Becoming more than just a disposable product, paper goods, like cups, are integrating features and designs that encourage much more consumer engagement during use. Changing how they’re typically perceived, brands are adding areas for customization, digital enhancements and even seasonal inspiration as means to not only add visual intrigue, but create more interactive moments between the consumer and product. Encouraging consumers to get more involved, albeit brief, these examples showcase a move toward more interactive consumer experiences, even for the most temporary or disposable of products.

Homework Question - How could you make a one-time product or solution more engaging for your consumer? What elements of personalization could you add? [More]

SCORE 8.6
Popularity
Activity
Freshness
Megatrends
Patterns
34,664 Total Clicks
Nov 17 - Nov 18
This Quarter and Hot
MarketingBranding
The 6 Patterns of Opportunity & Top 18 Megatrends
Breweries collaborate with brands in adjacent industries to tap new audiences
Implications - Seeking to attract new market audiences, beverage brands, particularly those in the craft beer industry, are turning to unexpected brand collaborations to create intrigue. Not only aligning with other food and beverage brands, breweries are partnering with those in the automotive and fashion category to breath new life and awareness to their products. Focusing more on lifestyle as opposed to solely flavor innovation, breweries are utilizing the fandom associated with these big name brands to not only create excitement, but reinvent their products in a new light.

Homework Question - Think of a brand in an adjacent category to yours that could potentially reinvent the way consumers look at your products. [More]

SCORE 6.8
Popularity
Activity
Freshness
Megatrends
Patterns
70,699 Total Clicks
Jul 15 - Oct 18
This Quarter and Warm
MarketingLifestyleDrinkingBranding
Brands expand their physical presence by creating branded cafe locations
Implications - As the fight against e-commerce continues to be a focus for brands, the pressure to create a worthwhile in-person experience increases. Supporting this focus on giving consumers a good reason to experience brands in person are experiential, branded cafes that exist either permanently in-store or act as a limited time pop-up experience. The outcome of this approach is to provide consumers with a sensorial experience as well as a chance to purchase tangible goods.

Homework Question - If your brand were to create a consumer experience representative of itself, what would that look like? [More]

SCORE 8.5
Popularity
Activity
Freshness
Megatrends
Patterns
80,355 Total Clicks
Nov 17 - Oct 18
This Quarter and Hot
Vitamins and supplements are rebranded as upscale lifestyle products
Implications - Making a shift from a mostly functional product into something much more aspirational, supplements and vitamins are undergoing a change in terms of how they're marketed, branded and perceived by consumers. Thanks to the influx of start-ups looking to revolutionize the industry using customization, minimalist aesthetics and more relatable language, these products are, in some cases, being perceived as luxury items.

Homework Question - What would a more aspirational version of your current offering look like? [More]

SCORE 6
Popularity
Activity
Freshness
Megatrends
Patterns
29,704 Total Clicks
Oct 17 - Oct 18
This Quarter and Mild
MarketingLifestyleHealthLifeBranding
Trend Hunter Services
Established brands enter the cannabis space in an authentic way
Implications - As cannabis culture works to entrench itself into the mainstream consciousness of North American consumer culture, established brands submit their contribution by identifying their key value offering as a brand and naturally extending that to this emerging industry. By leveraging their strengths and established brand identity, these companies are able to reap the benefits of being a first-player in cannabis lifestyle. For other brands looking to enter the cannabis space, these examples highlight the value of shedding conservative principles, and the now-changing standards that consumers once held for bigger brands.

Homework Question - Where could you see your brand fitting into the emerging cannabis industry? [More]

SCORE 7.4
Popularity
Activity
Freshness
Megatrends
Patterns
38,316 Total Clicks
Aug 17 - Oct 18
This Quarter and Warm
MarketingLifestyleBranding
Brands incorporate sun activated technology into their packaging
Implications - Brand are producing bottles, cans, and labels that, when exposed to the sun’s rays change color or reveal hidden messages. Taking advantage of the consumer desire for outdoor gatherings like festivals and park hangouts, brands create a new way to get involved - with UV-activated packages. This new marketing strategy is a fun way to surprise and delight consumers, while ensuring that brands are making lasting, memorable impressions.

Homework Question - How can you more deeply involve your brand in consumers' leisure time? [More]

SCORE 8.1
Popularity
Activity
Freshness
Megatrends
Patterns
56,216 Total Clicks
May 17 - Sep 18
This Year and Warm
MarketingBranding
Brands use empowerment as a way to brand and market fitness initiatives
Implications - Fitness as an industry has, for much of its existence, been primarily targeted toward men and in ways that are understood to be stereotypically masculine. Today, however, a shift is occurring in the wellness space where companies and products in this space are being targeted and marketed to women in a way that''s consistent with what today's female consumers expect. Interestingly, these products and services are, in some cases, even being positioned as a catalyst to empowerment for women, reflecting the changing needs of consumers in search of wellness.

Homework Question - Do consumers feel empowered by the product or service you provide? [More]

SCORE 6.4
Popularity
Activity
Freshness
Megatrends
Patterns
234,530 Total Clicks
Mar 16 - Aug 18
This Year and Warm
MarketingLifestyleHealthBranding