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The concept of brunch is being celebrated and incorporated across industries
Implications - Brands are taking advantage of the popularity of brunch by using it as the inspiration for products and experiences in adjacent industries. This pattern showcases a desire for brands to align with activities that consumers already enjoy doing so that they can experience them in new and different ways.

Homework Question - What's a relevant social activity your brand could incorporate into its strategy? [More]

SCORE 6.9
Popularity
Activity
Freshness
Megatrends
Patterns
33,912 Total Clicks
Aug 18 - May 19
New and Warm
MarketingLifestyleLifeBranding
Brands encourage neighborly interaction to combat urban loneliness
Implications - Companies are making neighborhoods more social through products and services that allow individuals to establish good relationships with those that live close to them. This comes as a response to rapid urbanization which has been shown to have an isolating effect on many consumers. Implemented either permanently or as a short-lived campaign, these type of activations facilitate exclusive groups that allow individuals to engage with one another on a more intimate level.

Homework Question - How can the products or services in your company bring people together? [More]

SCORE 7.4
Popularity
Activity
Freshness
Megatrends
Patterns
74,873 Total Clicks
Jul 17 - May 19
This Month and Warm
Sex toys and accessories are given a millennial-friendly minimal makeover
Implications - Reflective of how branding-conscious millennials are, products designed to enhance their sex lives are receiving a muted, minimalist re-brand. A far cry from the typical product and packaging design seen in the industry, this change demonstrates how important image and design is to this demographic.

Homework Question - What's a negative stereotype have about your industry or product category? What would it look like if you were to turn that completely on its head? [More]

SCORE 7.2
Popularity
Activity
Freshness
Megatrends
Patterns
96,888 Total Clicks
Jun 17 - May 19
This Month and Warm
Unlikely brands release special edition cosmetics
Implications - Capitalizing on their respective fan-bases, brands that are generally unrelated to the cosmetics industry are releasing makeup. As beauty becomes more competitive and saturated as an industry, this is an examples of brands using their competitive edge to get ahead. Many young consumers see the products they own as an extension and expression of themselves, so the receptiveness to collaborations like these is unsurprising.

Homework Question - What's an adjacent brand that your customers are obsessed with? How you could capitalize on that crossover? [More]

SCORE 6.6
Popularity
Activity
Freshness
Megatrends
Patterns
61,469 Total Clicks
May 18 - May 19
This Month and Average
FashionMarketingCosmeticsBranding
The 6 Patterns of Opportunity & Top 18 Megatrends
Brands poke fun at branded achievements for lighthearted celebrations
Implications - Seeking to create memorable moments around branded achievements, brands are turning to elements of humor to distinctly frame celebrations in unexpected ways. Whether it be poking fun at their own legacy, celebrating wins through pranks or creating expected merchandise, brands are turning to comedic strategies to not only surprise and delight consumers, but connect with them in a way that is more approachable in nature.

Homework Question - How can you better leverage humor in your marketing and branding strategies? How can you use that to better connect with your consumer? [More]

SCORE 7.7
Popularity
Activity
Freshness
Megatrends
Patterns
63,656 Total Clicks
May 18 - May 19
This Month and Warm
MarketingBranding
Activist groups turn to high-profile designers for marketing purposes
Implications - When advocating for social change, activist groups turn to experienced creatives who produce attention-captivating promotional materials. The visually engaging assets foster an accessible identity for the social justice movement, providing a way for brands and groups to deliver politically relevant topics in the least confrontational manner. In introducing artistic components to marketing materials, activists are able to advocate for change while offering a keep-sake for their audience.

Homework Question - How can your brand introduce a social issue in an eloquent way? [More]

SCORE 5.9
Popularity
Activity
Freshness
Megatrends
Patterns
59,433 Total Clicks
Feb 18 - May 19
This Month and Average
Brands poke fun at their rivals in bolder, call-out strategies
Implications - While branded rivalries have been going on for as long as we know it, a once behind-the-scenes interaction is now coming into the limelight through bolder, in-your-face marketing tactics. Beyond social media battles and light-hearted exchanges, brands in QSR all the way to fashion are taking more risks through activations and real-world campaigns that call out their competitors in negative, albeit humorous, ways. From comparing value to straight-up insults, these examples speak to the evolution of brand identities and a growing willingness to take risks when it comes to consumer communication and messaging in the public space.

Homework Question - What risks are you willing to take to be more open and transparent with your consumers in terms of outlining your value proposition? [More]

SCORE 7.4
Popularity
Activity
Freshness
Megatrends
Patterns
48,782 Total Clicks
Mar 18 - Mar 19
This Quarter and Warm
MarketingPublicity StuntsBranding
Trend Hunter Services
Instant noodles get revitalized with new, unlikely ingredients & branding
Implications - A staple among comfort foods, particularly in Asian regions, cup noodles is something consumers seek out for it ease and cost efficiency. With that, we're seeing a resurgence in this cultural staple, with the addition new, unexpected features that re-frame these classic food items in a new light. From the use of non-traditional Asian ingredients like chicken nuggets and cheesecake to the shift towards more automated delivery options, these examples speak to not only the shift toward more mainstream adaptations of this cultural comfort food, but also the elevation of typically simple, low-cost goods into items much more luxurious and appealing in nature.

Homework Question - In what way could you reinvent your most traditional, well-known product? [More]

SCORE 7.8
Popularity
Activity
Freshness
Megatrends
Patterns
40,440 Total Clicks
Oct 17 - Mar 19
This Quarter and Warm
MarketingLifestyleFoodBranding
Fashion brands turn to unexpected mediums to communicate their story
Implications - With many of the leading brands in the fashion space being decades-old, staying relevant is an ongoing and highly competitive pursuit. Helping many companies in the fashion industry to that end is a new approach to branding that focuses on the adoption of unexpected mediums, like virtual maps or podcasts, to breathe new life into these brands and their stories. More broadly, this signals an openness to an unexpected marketing approach by even the most storied brands.

Homework Question - What's an unexpected medium your company could use to tell its brand story? [More]

SCORE 6.8
Popularity
Activity
Freshness
Megatrends
Patterns
97,588 Total Clicks
Jan 19 - Feb 19
This Quarter and Warm
TechFashionMarketingBranding
Cannabis products are packaged in apothecary-inspired jars for form and function
Implications - In an effort to make cannabis products more palatable for the masses, a growing number of brands within this space are leveraging apothecary-inspired amber glass packaging. This has the functional benefit of protecting the product from potential light damage while tapping into imagery that already exists within the world of holistic medicine, establishing trust with the consumer.

Homework Question - How has your brand responded to regulatory initiatives, limiting innovation in design? Were you able to adapt and use this as a value-adding part of the customer experience? [More]

SCORE 7.3
Popularity
Activity
Freshness
Megatrends
Patterns
23,106 Total Clicks
Dec 18 - Feb 19
This Year and Warm
MarketingLifestyleHealthLifeBranding