Newly Added
Category List
Full Index


Vending machines evolve to sell bigger ticket items
Implications - No longer sticking to convenient, on-the-go items, brands are taking the vending machine experience to another level by offering more luxurious, big-ticket items. From car dispensing machines to those that offer pieces of art, these examples speak to the growing desire for not only convenient product experiences but also more streamlined ways to access items of greater value. [More]
SCORE 7.3
Popularity
Activity
Freshness
Megatrends
Patterns
61,598 Total Clicks
May 17 - May 18
Recent and Warm
MarketingInteractiveBranding
Packaging designs shift to feature qualities that are non-representative
Implications - Seeking to surprise and delight consumers, brands are turning to nonrepresentative packaging to add a little surprise to the product experience. Moving away from designs that speak to the ingredients, makeup or history of the product itself, brands are taking inspirations from categories completely outside their space for visual intrigue. From décor-inspired beverage bottles to those that are representative of outdoor materials, these examples showcase a desire to not only delight consumers, but a willingness from brands to take more risks. [More]
SCORE 6.6
Popularity
Activity
Freshness
Megatrends
Patterns
25,432 Total Clicks
Nov 17 - May 18
This Month and Warm
MarketingBranding
E-commerce packaging designs are aesthetically-focused
Implications - In contrast to the masses of corrugated cardboard, bubble wrap and plastic film that traditionally accompanies many e-commerce deliveries, online retailers are creating aesthetically elevated packaging solutions. This shift in attitude is reflective of an increased emphasis consumers place on seamless product experiences, but also brands' willingness to go above and beyond to exceed consumer expectations. By creating unique packaging concepts that protect goods and are simultaneously aesthetically pleasing, brands are able to add value to the normally-banal delivery experience. [More]
SCORE 7.7
Popularity
Activity
Freshness
Megatrends
Patterns
49,344 Total Clicks
Oct 16 - Apr 18
This Month and Warm
MarketingBusinessEcoBranding
Emerging blockchain platforms offer increased transparency for consumers
Implications - Platforms that allow consumers to trace their goods through to the path of purchase shine a light on one of the most anticipated uses of blockchain technology. From concert tickets to poultry supply chains, these platforms help to increase transparency at various stages of the transaction in question. By using blockchain to allow consumers to see more of how products reach their hands, brands are able to establish a more authentic connection with their consumers, thus adding brand equity. [More]
SCORE 6.7
Popularity
Activity
Freshness
Megatrends
Patterns
75,828 Total Clicks
Oct 17 - Apr 18
This Quarter and Mild
The 6 Patterns of Opportunity & Top 18 Megatrends
Cosmetics products are designed and marketed to boost consumers' online image
Implications - Tapping into selfie culture, beauty brands are incorporating flashy, funny and unique elements into their products, and positioning them as a means to improve one's image online. Moving beyond the promise of simply enhancing customers' looks, this shift is distinctive to those in the Millenial and Gen Z cohorts, who are invested -- and willing to invest in -- their online selves, [More]
SCORE 7.2
Popularity
Activity
Freshness
Megatrends
Patterns
24,033 Total Clicks
Jul 17 - Apr 18
This Quarter and Warm
Financial institutions break free of tradition to reach younger consumers
Implications - Changing the way that traditional finance is perceived, modern banks are changing the game by adapting their physical store settings to be more in tune with the needs and lifestyle habits of younger consumers. Pulling inspiration from open concept offices, mobile-friendly retail spaces and even incorporating events on-site, banks are tapping into aesthetics and lifestyle needs that are much more approachable to younger clientele like Millennials. This shift away from tradition speaks to the growing need to not only attract diversified consumers, but also a need to redefine how legacy or long-standing brands are perceived. [More]
SCORE 6.4
Popularity
Activity
Freshness
Megatrends
Patterns
36,174 Total Clicks
Jun 17 - Mar 18
This Quarter and Warm
MarketingBusinessBranding
Cosmetic brands leverage "oxygenation" as a selling point for their products
Implications - Brands within the cosmetic industry are asserting that the incorporation of oxygen in their products makes skin appear younger and reduces imperfections. The use of such ingredients and claims allows the brands in question to target a broad range of customers, as the term "oxygen" brings about automatic associations of health and wellness in the average consumer. [More]
SCORE 5.9
Popularity
Activity
Freshness
Megatrends
Patterns
59,836 Total Clicks
Jun 17 - Mar 18
This Quarter and Average
FashionMarketingCosmeticsBranding
Trend Hunter Services
Protein powder shakes its stereotypical branding for more a more subtle appeal
Implications - Long known for its bold and stereotypically "macho" visual branding that targeted a very specific customer, protein powder is being re-branded by many health companies in a way that reflects more contemporary design ideals, and that would appeal to a wider range of consumers. This shift highlights the high value consumers place on inclusion, which can manifest in something as simple as aesthetics. [More]
SCORE 7
Popularity
Activity
Freshness
Megatrends
Patterns
34,077 Total Clicks
May 17 - Mar 18
This Quarter and Warm
MarketingLifestyleHealthBranding
Popsicles infused with superfoods offer adult-friendly indulgence
Implications - Superfoods infused into popsicles are giving health-conscious consumers the chance to indulge in a guilt-free way. These products leverage the automatic positive associations that the term "superfood" brings about, while also offering the social shareability that benefits consumers and brands alike. [More]
SCORE 7.4
Popularity
Activity
Freshness
Megatrends
Patterns
50,643 Total Clicks
Aug 15 - Mar 18
This Quarter and Warm
MarketingLifestyleFoodHealthBranding
Facial care products boast self-heating properties to boost efficacy
Implications - Where once cooling properties in skincare were once highly popular, brands within this industry are now dabbling in the opposite by offering self-heating facial products. These products enhance the perceived function of such products, and elevate the increasingly popular experimental aspects of self-care. [More]
SCORE 5.6
Popularity
Activity
Freshness
Megatrends
Patterns
80,390 Total Clicks
Jan 16 - Mar 18
This Quarter and Mild
FashionMarketingCosmeticsBranding