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Travel accessories move from pure necessity to exclusive statement pieces
Implications - Offering travelers a greater sense of exclusivity, brands are re-imaging their product designs to transform everyday accessories into personalized statement pieces. From pop-art inspired aesthetics to exclusive brand collaborations, these products not only provide an outlet for expression, but they also offer a more affordable way for consumers to access exclusive, one-of-a-kind experiences. [More]
SCORE 6.5
Popularity
Activity
Freshness
Megatrends
Patterns
82,219 Total Clicks
Jun 17 - Feb 18
Recent and Average
WorldMarketingTravelBranding
The alcohol industry better accommodates those who subscribe to veganism
Implications - Alcohol brands, particularly those that serve wine, are adopting veganism – either by serving vegan wines or pairing their wines with vegan foods. These new products and services reveal the continuation of veganism's permeation into the "lifestyle" sphere, rather than being considered as simply political. [More]
SCORE 5.3
Popularity
Activity
Freshness
Megatrends
Patterns
17,721 Total Clicks
Jan 17 - Feb 18
Recent and Mild
Mundane, everyday objects are given a design-conscious makeover
Implications - Consumers, especially young people today, are more aware of how important it is to have a strong personal brand, which includes the products that they purchase. Though apparel and accessories have long been ways for consumers to express their personalities and taste, consumers are now seeking out design-conscious products for even the most mundane aspects of their lives, like home cleaning products. [More]
SCORE 8.8
Popularity
Activity
Freshness
Megatrends
Patterns
33,059 Total Clicks
Feb 18 - Feb 18
This Week and Hot
Various properties of cannabis are broken down in powdered form
Implications - As the medical marijuana industry continues to grow in North America, cannabis in powdered form is being offered as a quick alternative to other forms of cannabis consumption. These products' fast delivery and lack of frills speaks to the increased recognition of cannabis as a medicine, and gives more credibility to the drug for reluctant consumers. [More]
SCORE 6.6
Popularity
Activity
Freshness
Megatrends
Patterns
42,216 Total Clicks
Jul 16 - Feb 18
This Week and Mild
The 6 Patterns of Opportunity & Top 18 Megatrends
Brands & retailers reward moms and dads with curated products and experiences
Implications - Acknowledging the everyday stresses of parenthood, brands are offering curated products, services and rewards as a way to showcase appreciation. From kits to workshop sessions that allow parents to enjoy everything from food to beer, these examples highlight how brands are making an effort to connect with consumers by recognizing everyday struggles. [More]
SCORE 6.5
Popularity
Activity
Freshness
Megatrends
Patterns
119,869 Total Clicks
Apr 16 - Feb 18
This Month and Average
MarketingBranding
Meat products prioritize nitrate reduction as a marketing tool
Implications - Added nitrates tend to be commonplace in the manufacturing process of various cured meats, which is why brands are now specifically setting themselves apart by going nitrate-free. Aside from the clear health benefits of reduced additives in the processing of these foods, this shift offers a clear point of distinction that can easily be used as a selling point — targeted most specifically at the more reluctant, health-conscious consumer. [More]
SCORE 4.5
Popularity
Activity
Freshness
Megatrends
Patterns
34,149 Total Clicks
Feb 17 - Jan 18
This Month and Untested
MarketingLifestyleFoodHealthBranding
Desserts are infused with probiotics to boost nutritional benefits
Implications - The merging of decadent desserts with nutritional boosts has evolved into the probiotic market, with the healthy microorganisms now being infused into various sweet treats. This renewed format through which probiotics are offered enhances purchasing incentives, and gives health-conscious consumers a chance to indulge responsibly. [More]
SCORE 6.3
Popularity
Activity
Freshness
Megatrends
Patterns
55,384 Total Clicks
Feb 16 - Jan 18
This Quarter and Average
MarketingLifestyleFoodHealthBranding
Trend Hunter Services
Drinkable probiotic products are being marketed specifically at kids
Implications - Probiotic beverages are now being offered with branding and packaging that markets the drinks toward children, giving parents more incentive to purchase the various juices and supplements health-focused brands are offering. This shift comes as parents, particularly Millennial parents, look to brands to offer comprehensive approaches to the preventative healthcare of their children. [More]
SCORE 5.4
Popularity
Activity
Freshness
Megatrends
Patterns
25,985 Total Clicks
Nov 16 - Dec 17
This Quarter and Average
Lattes based in plants offer both aesthetics and nutrition
Implications - Plant-based lattes are no longer items that are specific to vegans, as social media-friendly designs and dynamic flavors take over the once-standard items this industry offered. The shift towards widely-available plant-based lattes reveals the growing prominence of veganism in the food industry, which is also highly flexible in its ability to employ Instagrammable visuals. [More]
SCORE 6.4
Popularity
Activity
Freshness
Megatrends
Patterns
35,959 Total Clicks
Jul 16 - Dec 17
This Quarter and Warm
The term "micronutrient" is increasingly being employed to imply health
Implications - Micronutrients are essentially the minerals and vitamins found in natural foods that are vital for human health, and the term is now being used to describe ingredients in both food and beauty-related products as a health conscious consumer-targeted buzzword. The adoption of the term "micronutrient" in the branding and marketing of products offers consumers the distinction they desire from their purchase decisions, without having to alter the product's, or its accompanying campaign's, intended purpose. [More]
SCORE 5.9
Popularity
Activity
Freshness
Megatrends
Patterns
38,031 Total Clicks
Sep 16 - Dec 17
This Quarter and Average