Category
Lifestyle
Assisted Choices
Trend cluster
Category
Recycled
Toiletry
Toiletry brands are increasingly using recycled and organic materials.
5.5
Trend score
Trend
What is the Recycled Toiletry trend?
Recycled Toiletry: Toiletry companies are launching eco-friendly product lines with recycled and organic materials. Utilizing post-consumer recycled plastics, papers, and bamboo, these products further reduce the environmental footprint of single-use disposable papers, while only marginally increasing prices.
Insight
The consumer insight behind the Recycled Toiletry trend
Environmentally-conscious consumers find pride in using products from brands that align with their personal values. These consumers are far more likely to purchase products with recyclable packaging, recycled materials, and without single-use plastics. These consumers believe in voting with their dollar toward products that make progress toward a genuine greener future. As a result, brands from typically unsustainable industries, such as toiletries, are now turning to recycled materials.
Trend themes
Themes within the Recycled Toiletry trend
Three behaviours holding the trend together01
Eco-Friendly Packaging
Innovations in packaging materials focus on recyclability and reducing single-use plastics to cater to the rising demand for sustainable products.
02
Zero-Waste Products
The push for zero-waste operations leads to product lines emphasizing minimal to zero waste in both production and consumption stages.
03
Sustainable Fibers
The use of alternative materials like bamboo and recycled fibers is transforming product offerings to address concerns over environmental degradation and resource depletion.
Industry implications
What the Recycled Toiletry trend means for industry
Where the trend changes the playbookFor
Consumer Goods
Adoption of sustainable materials can drastically reduce the environmental footprint of everyday products and appeal to eco-conscious consumers.
For
Packaging Industry
The shift toward recyclable and reduced CO2 packaging represents significant innovation opportunities in material science and design.
For
Forestry and Biomaterials
Exploring alternatives like bamboo reshapes supply chains by reducing reliance on traditional timber and mitigating deforestation impacts.
Workshop question
How could your brand make a difference in its industry sector by incorporating post-consumer and recyclable materials?
Trend signals
Trend signals for Recycled Toiletry
Trend score 5.5 out of 10, from popularity 71%, activity 67%, freshness 28%.
Popularity71%
Activity67%
Freshness28%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Recycled Toiletry trend
5 featured examples from Aug 25, 2022 to Sep 10, 2024CategoryEco
Recyclable Paper Tissue Packaging
ARIA Premium Bath Tissue Packaging Can Be Curbside Recycled
The sector sees increasing integration of recyclable materials, responding to heightened awareness and demand for sustainable consumption.
CategoryEco
Tube-Free Toilet Paper Products
Cushelle Tubeless Toilet Paper is Launching in the UK
Paper product manufacturers can implement the ideas of Cushelle's tubeless toilet paper and create recyclable products that are more sustainable and eco-friendly.
CategoryEco
Recycled Paper Towels
Reel Recycled Paper Towels are Premium, Tree-Free Paper Towels
The paper products industry can explore the creation of more sustainable and eco-friendly options like Reel Recycled Paper Towels, in response to increasing consumer demand.
CategorySocial Good
Recycled Bamboo Toilet Papers
Rollieco's Three-Ply Bamboo Toilet Paper is 100% Recycled
Manufacturing and marketing environmentally responsible consumer products aiming to reduce overall ecological footprints.
CategoryEco
Recycled Cardboard Toilet Papers
These Tesco Paper Products are for the Kitchen and Bathroom
The retail industry can take advantage of the recycled paper product trend by offering sustainable household essentials to eco-conscious customers.
