Category
Lifestyle
Assisted Choices
Trend cluster
Category
Branded
Oral
Social media influences the creation of branded oral care products.
5.6
Trend score
Trend
What is the Branded Oral trend?
Branded Oral: Oral care products are increasingly drawing inspiration from iconic brands and well-known names across the fashion, pop culture, and consumer packaged goods industries. These products often include toothpaste, toothbrushes, mouthwash, and floss, all designed to resonate with modern fan bases.
Insight
The consumer insight behind the Branded Oral trend
Social media platforms have connected younger audiences around shared interests, allowing them to engage with products in ways that reflect their digital habits. In response, brands across various industries are opening themselves up to cross-industry collaborations, aiming to attract fans of established brands and convert them into loyal customers. Businesses that effectively tap into current social media trends and influences are better positioned to capture the attention of young shoppers.
Trend themes
Themes within the Branded Oral trend
Three behaviours holding the trend together01
Pop-Culture Merchandise
The integration of popular characters and franchises into everyday products like oral care items creates a unique appeal for fans.
02
Collaborative Branding
Partnerships between established brands and iconic pop culture figures enable new and intriguing product offerings that resonate with diverse audiences.
03
Subscription-Based Exclusives
Offering exclusive products through subscription services keeps consumers consistently engaged and introduces them to novel flavors and features on a routine basis.
Industry implications
What the Branded Oral trend means for industry
Where the trend changes the playbookFor
Consumer Packaged Goods
Collaborations and branded merchandise personalization can drive unique product experiences in everyday consumer products.
For
Entertainment Licensing
Leveraging popular entertainment properties for product collaborations can broaden the appeal and reach of typical consumer goods.
For
Health and Wellness
Innovations in oral care driven by flavored products and entertaining designs can promote better hygiene practices and engagement.
Workshop question
How can your brand leverage cross-industry collaboration to maintain consumer interest?
Trend signals
Trend signals for Branded Oral
Trend score 5.6 out of 10, from popularity 72%, activity 68%, freshness 28%.
Popularity72%
Activity68%
Freshness28%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Branded Oral trend
4 featured examples from Jul 4 to Aug 29, 2024CategoryMarketing
Glam Oral Care Collabs
Hismile x Barbie Dropped a Pink Bubblegum Toothpaste and Bundle
The oral hygiene industry is being reinvigorated with trendy, flavorful, and aesthetically pleasing products.
CategoryLifestyle
Tangy Energy Toothpastes
Hismile's Energy Drink Toothpaste Invigorates with a Bright Citrus Flavor
The development of functional and appealing toothpaste variations introduces a new niche in the highly competitive oral hygiene market.
CategoryLifestyle
Collaboration Toy Toothbrushes
The Ordo Sonic Lite Toothbrush Comes in a New Squishmallows Edition
Incorporating beloved cultural characters into oral care solutions can entice reluctant consumers to adopt healthier habits.
CategoryPop Culture
Cartoon Cat-Like Toothbrushes
Sanrio's Hello Kitty Unveils a Collaboration with MOON Oral Beauty
Integrating advanced technology with familiar branding to enhance consumer attraction and marketability.
