With the sales of plant-based products growing across all categories, plant-based meal kit company Simple Feast set up a 'Quit Meat Helpline' to offer support and resources for those who are looking to start reducing the amount of meat they consume.
The promotional video for the hotline likens meat to smoking, which ties into the fact that the World Health Organization now recognizes processed meat as a Group 1 carcinogen, the same as tobacco smoking.
Simple Feast is a Danish company that is addressing the fact that the average Dane eats roughly 90 to 100 kilograms of meat annually, as well as the negative impacts that animal agriculture has on the environment. The company was established to be the "most sustainable meal service on the planet" and provides consumers with a range of ready-to-eat nourishing meals without plastic packaging.
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