With the sales of plant-based products growing across all categories, plant-based meal kit company Simple Feast set up a 'Quit Meat Helpline' to offer support and resources for those who are looking to start reducing the amount of meat they consume.
The promotional video for the hotline likens meat to smoking, which ties into the fact that the World Health Organization now recognizes processed meat as a Group 1 carcinogen, the same as tobacco smoking.
Simple Feast is a Danish company that is addressing the fact that the average Dane eats roughly 90 to 100 kilograms of meat annually, as well as the negative impacts that animal agriculture has on the environment. The company was established to be the "most sustainable meal service on the planet" and provides consumers with a range of ready-to-eat nourishing meals without plastic packaging.
What Makes This Trend Stand Out
- Plant-based Eating
- Disruptive innovation opportunity: Develop more plant-based meal kit companies and resources to support individuals looking to reduce meat consumption.
- Quit Meat Helpline
- Disruptive innovation opportunity: Create platforms or helplines that offer support and resources for individuals transitioning to a meat-free diet.
- Sustainable Meal Service
- Disruptive innovation opportunity: Establish meal services that prioritize sustainability by offering ready-to-eat meals without plastic packaging.
Sectors Adopting This
- Plant-based Meal Kits
- Disruptive innovation opportunity: Develop innovative plant-based meal kits that appeal to a wide range of consumers and offer convenient, healthy, and sustainable options.
- Health and Wellness
- Disruptive innovation opportunity: Integrate plant-based eating into health and wellness programs or platforms to promote healthier lifestyles and reduce meat consumption.
- Environmental Sustainability
- Disruptive innovation opportunity: Create solutions and technologies that address the negative impacts of animal agriculture on the environment and support sustainable food production.
