Liquid Death's Vegan Cannibal Steakhouse is 100% plant-based, human-free and animal-free, and it promises to satisfy a desire for meaty food in a cruelty-free way. The ghost kitchen set up for Halloween comes from the canned water brand and diners in New York and Los Angeles can experience the menu through Postmates.
Some of the items up for offer include New Yorkerless Strip Steak, Guiltless Grilled Rack of Sam and Manless Meatballs in Marinara served with “brain-free cheese and fresh basil."
Liquid Death is a brand that's known for its edgy can branding and its new stunt uses humor to speak to Millennials, many of which are already interested in plant-based eating for the way it aligns with their values.
What's Driving This Trend
- Plant-based Meat Alternatives
- The rise of plant-based meat alternatives creates an opportunity for companies to offer meaty food in a cruelty-free way.
- Ghost Kitchens
- Ghost kitchens offer a disruptive innovation opportunity in the food industry by allowing companies to experiment with new concepts without the overhead cost of a traditional restaurant.
- Humorous Marketing
- Companies can leverage humorous marketing to appeal to younger generations who prioritize ethical and sustainable practices.
Who This Affects Most
- Food and Beverage
- The food and beverage industry can leverage the trend of plant-based meat alternatives to create new and innovative menu items for health and environmentally conscious consumers.
- Restaurant
- The restaurant industry can utilize ghost kitchens to experiment with new concepts and offerings with lower overhead costs and risk.
- Marketing and Advertising
- The marketing and advertising industry can utilize humorous messaging to appeal to younger generations who are more concerned with ethical and sustainable practices.
