Oumph! Debuted a New Vegan Burger fit for "Cannibals-Turned-Vegan"
Grace Mahas — October 27, 2021 — Marketing
Oumph!, the plant-based food company from Sweden, recently launched a new Halloween burger fir for "cannibals-turned-vegan." The new Human Meat Plant-Based Burger mimics the taste and texture of human flesh — without sacrificing any humans in the process. The burger is made from soy, mushrooms, wheat protein, plant-based fats, and spices.
Oumph! wanted to show the world that its possible to create plant-based products that taste like any kind of meat and the new campaign underscores this point. “We developed this burger in no time, as soon as we knew what taste and texture we were after. This is our ultimate and weird way of showing that it’s possible to create any type of food by using just plants,” Anders Ankan Linden, Oumph! co-founder, corporate chef and head of innovation, said in a statement.
Fans who dare try the Human Meat Plant-Based Burger are invited to test it out for themselves on Saturday, Oct. 30 from 10 pm at Nytorget.
Image Credit: Oumph!
Oumph! wanted to show the world that its possible to create plant-based products that taste like any kind of meat and the new campaign underscores this point. “We developed this burger in no time, as soon as we knew what taste and texture we were after. This is our ultimate and weird way of showing that it’s possible to create any type of food by using just plants,” Anders Ankan Linden, Oumph! co-founder, corporate chef and head of innovation, said in a statement.
Fans who dare try the Human Meat Plant-Based Burger are invited to test it out for themselves on Saturday, Oct. 30 from 10 pm at Nytorget.
Image Credit: Oumph!
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