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Meatless Brown Rice Burgers

Shake Shack’s New 'Veggie Shack' Features a Vegetarian-Friendly Patty

— April 15, 2018 — Lifestyle
Following the announcement that White Castle has begun offering sliders made with the vegan-friendly 'Impossible Burger' patties, Shake Shake has announced its own meat-free creation dubbed the 'Veggie Shack.' With a growing number of consumers cutting back on their meat consumption or going fully vegetarian, the new burger helps Shake Shack compete in a changing fast food landscape.

The Veggie Shack is a meat-free creation that is currently being tested at select locations in New York City. The burger consists of a meatless patty made from a combination of black beans, brown rice, and roasted beets. For added flavor, the patty is topped with lettuce, white onion, pickle chips, provolone cheese, and a vegan-friendly mustard-mayonnaise sauce.

While the Veggie Shack is the first official veggie burger from the chain, consumers can also opt for the existing Shroom Burger, which features a stuffed portobello mushroom.


Image Credit: Shake Shack.
Trend Themes
1. Meatless Burgers - Opportunity for creating innovative plant-based burger options for consumers seeking meat alternatives.
2. Vegetarian Fast Food - Market potential for introducing vegetarian menu items in the fast food industry to cater to the growing number of consumers reducing their meat consumption.
3. Plant-based Protein - Demand for developing plant-based protein alternatives to meet the needs of consumers looking for sustainable and healthy food options.
Industry Implications
1. Fast Food Industry - Fast food chains can explore introducing more vegetarian and plant-based options to attract a wider range of customers.
2. Food Manufacturing Industry - Opportunity for food manufacturers to develop innovative plant-based protein products for the growing market of health-conscious consumers.
3. Restaurant Industry - Restaurants can capitalize on the trend of meatless burgers by offering innovative vegetarian menu items to cater to changing consumer preferences.
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