The 7-Eleven Black Bean Burger is being launched by the convenience store brand as a product for vegetarian consumers to enjoy when seeking out a meat-free option to satisfy hunger. The burger features a high-protein patty that is crafted with a blend of black beans, corn, rice and seasonings along with with a slice of American cheese on top. The burger is served on a brioche bun for a touch of softness and sweetness that will match the savory patty perfectly.
The 7-Eleven Black Bean Burger is being made available for a limited-time now as part of a two for $5 in-store special, while 7Rewards members can pick up the sandwich for just $2 every Friday through April 12, 2022.
Image Credit: 7-Eleven
What's Driving This Trend
- Vegetarian Convenience Foods
- There is an opportunity to create more vegetarian convenience foods for consumers seeking meat-free options that are both easy and tasty.
- High-protein Plant-based Products
- There is a trend towards creating more high-protein plant-based products for health-conscious consumers looking to increase their protein intake while reducing their meat consumption.
- Limited-time Promotional Foods
- There is an opportunity to generate buzz and sales through limited-time promotional foods like the 7-Eleven Black Bean Burger.
Who This Affects Most
- Convenience Stores
- Convenience stores can capitalize on the trend towards vegetarian convenience foods by offering more meat-free options.
- Plant-based Foods
- The plant-based food industry can create more high-protein products for consumers looking to increase their protein intake while reducing their meat consumption.
- Fast-food Chains
- Fast-food chains can create more limited-time promotional foods to generate buzz and increase sales.
