The Squeaky Bean Super Grain & Vegetable Burger has been launched by the brand as its first-ever burger that will provide consumers in the UK with an easy way to enjoy a meat-like burger at their leisure.
The burger is crafted with red pepper, carrot, paprika and fermented rye grains that work together to provide consumers with a perfectly meat-like texture. The burger is also formulated with no emulsifiers or stabilizers to make it a decidedly free-from option for consumers to try out when craving a fast food staple.
The Squeaky Bean Super Grain & Vegetable Burger is ready in just six-minutes when being pan fried and is perfect for weeknight dinners, quick lunches or even serving as an option at barbecues.
Key Themes Behind This Trend
- Fermented Ingredients
- Fermented ingredients like rye grains are gaining traction as they enhance flavor and offer health benefits while mimicking traditional meat textures.
- Plant-based Convenience Foods
- Quick-cooking plant-based options are meeting consumer demand for meat alternatives that are easy and fast to prepare at home.
- Clean Label Foods
- The push towards clean label foods with no emulsifiers or stabilizers indicates a shift in consumer preferences toward transparency and simplicity in food production.
Where This Applies
- Alternative Proteins
- As interest in reducing meat consumption grows, the alternative protein industry is expanding into new product forms like fermented grain-based burgers.
- Convenience Foods
- The convenience food sector is rapidly evolving with innovations that prioritize speed and health, drawing in-time-conscious consumers seeking nutritious meal options.
- Clean Label Industry
- Demand for minimally processed foods without artificial additives is driving growth and innovation in the clean label industry.
