Ideas
Explore the world's #1 largest database of ideas and innovations, with 460,503 inspiring examples.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,097 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,097 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,210 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 460,503 cutting edge ideas.

Plant-Based Diner Menus

The Johnny Rockets Impossible Original is a Tasty New Menu Item

— May 11, 2021 — Lifestyle
The Johnny Rockets Impossible Original burger is a plant-based sandwich being launched by the diner brand to offer patrons a meat-free alternative that doesn't disappoint when it comes to flavor. The burger is crafted using an Impossible patty that has been grilled and topped with lettuce, tomatoes, relish, chopped onions, pickles, mayo and mustard on a toasted bun. Patrons can also upgrade their burger with a Daiya Cheddar Style Slice to give the sandwich a cheeseburger-inspired flavor and texture.

The Johnny Rockets Impossible Original burger is being launched as a limited-edition option alongside the new Craig's Vegan Shakes, which come in Vanilla, Chocolate and Strawberry flavor options. The new menu items are hoped by the brand to be well-received by patrons and help to pave the way towards permanent plant-based fare.

Image Credit: Johnny Rockets
Trend Themes
1. Plant-based Dining - As more consumers seek out plant-based foods, there is an opportunity for innovative restaurants to offer delicious and satisfying meat-free options like the Johnny Rockets Impossible Original burger.
2. Vegan Alternatives - With the rise of veganism, there is a growing trend towards offering vegan alternatives in traditional establishments like diners, such as the Craig's Vegan Shakes.
3. Sustainability Focus - As sustainability becomes an increasing concern for consumers, plant-based dining allows restaurants like Johnny Rockets to reduce their environmental impact, presenting opportunities for further sustainable innovations.
Industry Implications
1. Restaurant Industry - The rise of plant-based dining and vegan alternatives presents opportunities for restaurants to offer innovative new menu items like the Johnny Rockets Impossible Original burger and Craig's Vegan Shakes.
2. Food and Beverage Industry - As consumer demand for plant-based and vegan foods grows, there is a need for food and beverage companies to develop new products to meet these preferences.
3. Sustainability Industry - The focus on plant-based dining and reducing environmental impact creates opportunities for sustainability-focused companies to work with restaurants and food companies, offering innovative solutions to reduce waste and emissions further.
6.7
Score
Popularity
Activity
Freshness