Real-Time Recycle

Consumer spaces incorporate real-time recycling initiatives and programs

Implications - Brands are curating spaces or creating products that offer "live" recycling over the course of the purchase journey. These products and experiences give consumers the opportunity to actually engage in consumption habits that lessen their ecological footprint, allowing for more interaction and less sermonizing around the subject of environmental change and betterment.

Workshop Question - Consider how your brand could incorporate real-time recycling products or initiatives into its business model.
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Featured Examples
Smart Recycling Machines - Coca-Cola's VenCycling Machines Incentivize the Recycling of Packaging
SCORE 9.1
This Quarter and V. Hot 1,269 Clicks Pub: Oct 4, 18
Smart Recycling Machines
Coca-Cola's VenCycling Machines Incentivize the Recycling of Packaging
As part of the vision for its World Without Waste initiative, Coca-Cola unveiled a smart recycling machine by the name of VenCycling that encourages consumers to participate in making sure empty... [More]
In-House Recycling Facilities - Bolon's Identity is Accentuated by Its Dedication to Sustainability
SCORE 6.8
This Year and Warm 906 Clicks Pub: Jul 6, 18
In-House Recycling Facilities
Bolon's Identity is Accentuated by Its Dedication to Sustainability
With an in-house recycling system, flooring brand Bolon steals the spotlight in the category of sustainable businesses. The company has been eco-conscious since its origin in 1949. Founder Nils-Erik... [More]
Incentivized Furniture Recycling Programs - IKEA's Take Back Program Encourages Consumers to Recycle
SCORE 6.2
This Year and Warm 439 Clicks Pub: Jun 26, 18
Incentivized Furniture Recycling Programs
IKEA's Take Back Program Encourages Consumers to Recycle
In an effort to encourage recycling, IKEA has launched a Take Back program which is inviting consumers to return the brand’s unwanted furniture back to the store. The new initiative, which... [More]
Water-Recycling Dehumidifiers - The 'Around Dehumidifier' Saves Condensate for Watering Plants
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This Year and Average 591 Clicks Pub: Jan 25, 18
Water-Recycling Dehumidifiers
The 'Around Dehumidifier' Saves Condensate for Watering Plants
Most people probably don’t have dehumidifiers on their mind in the dead of winter, but if they do, the ‘Around Dehumidifier’ is a great option for brightening up one’s space.... [More]
Energy-Recycling Eco Gyms - 'Sacramento Eco Fitness' Uses Treadmills to Help Power Its Facilities
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This Year and Warm 301 Clicks Pub: Mar 20, 18
Energy-Recycling Eco Gyms
'Sacramento Eco Fitness' Uses Treadmills to Help Power Its Facilities
People go to the gym to expend energy and burn off calories, but Sacramento Eco Fitness is a local California facility that isn’t letting all that human power disappear into the ether. The gym... [More]
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