Category
Tech
Delegated Interfaces
Trend cluster
Category
Appified
Reflection
Mirrors incorporate smart features to keep consumers connected.
6.1
Trend score
Trend
What is the Appified Reflection trend?
Appified Reflection: As connectivity in common home objects becomes more prevalent, technology is permeating every room of the modern home. The incorporation of smart features into mirrors transforms a previously utilitarian object to a point of education and interaction for consumers.
Insight
The consumer insight behind the Appified Reflection trend
Concepts that envision the "home of the future" is motivated by the growing availability of technology and the increasing number of consumers who are becoming more comfortable and welcoming of smart devices. As this idea gains traction and as gadgets are better optimized to meet the needs of their users, consumers are looking to be ahead of the curve when it comes to "future living." This desire is motivated by a sense of curiosity, as well as a need for convenience.
Trend themes
Themes within the Appified Reflection trend
Three behaviours holding the trend together01
Smart Features in Home Objects
The incorporation of smart features into mirrors is an example of how connectivity and technology is pervading every room of modern homes.
02
Future Living
Consumers are looking to be ahead of the curve when it comes to future living, creating disruptive innovation opportunities for smart home solutions and advanced technological devices.
03
Online and Offline Retail Integration
Consumers are looking for retailers to integrate aspects of the digital world in-store for an enhanced, personalized experience, and this creates disruptive opportunities for virtual shopping, RFID technology incorporation, and offline store modernization.
Industry implications
What the Appified Reflection trend means for industry
Where the trend changes the playbookFor
Smart Home Solutions
The incorporation of smart features into mirrors is a trend in the smart home industry, and it creates disruptive opportunities for smart home solution providers to create more advanced objects that can keep inhabitants connected at all times.
For
Retail Industry
Integrating aspects of the digital world into physical retail spaces to create personalized, convenient shopping experiences is a trend, and it creates disruptive innovation opportunities for retailers to incorporate offline and online stores and to use RFID technology.
For
Beauty and Fashion Industries
The incorporation of technology into beauty and fashion is a trend, and it creates disruptive innovation opportunities for brands to create makeover machines, online/offline shopping platforms, and more to make these areas more tech-integrated.
Workshop question
What role will your brand play in the future of living for its consumers?
Trend signals
Trend signals for Appified Reflection
Trend score 6.1 out of 10, from popularity 92%, activity 82%, freshness 8%.
Popularity92%
Activity82%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Appified Reflection trend
6 featured examples from Oct 19, 2017 to Oct 3, 2018CategoryBusiness
Smart Shopping Mirrors
Mastercard and OAK Created a Mirror That Works with RFID Technology
Retailers can leverage smart shopping mirrors to improve customer experience and streamline operations in their stores.
CategoryTech
App Store-Connected Mirrors
The 'Eve' Smart Mirror Lets You Download and Use Your Fave Apps
The 'Eve' Smart Mirror represents an innovation in the home decor industry, offering a digital experience that enhances functionality and convenience.
CategoryTech
App-Enabled Smart Mirrors
The VERSE Smartmirror Responds to Gestures and Voice Commands
Smart mirrors represent a new addition to the smart home tech industry and capitalize on gesture and voice-controlled devices.
CategoryTech
App-Connected Mirrors
The Frednology Allure Smart Makeup Mirror Offers Enhanced Clarity
The beauty industry can capitalize on innovating their products and integrating technology to cater to tech-savvy consumers who prioritize convenience and speed in their beauty ro…
CategoryTech
Customizable Smart Mirrors
The AirNodes 'Anna' Mirror was Shown Off at CES 2018
Disruptive innovation opportunity: Incorporate customizable smart mirrors in hotel rooms to offer guests a personalized experience and access to social media, fitness data, and lo…
CategoryArt & Design
Makeup-Assisting Smart Mirrors
'Morror' Helps Users Get Ready by Streaming Makeup Tutorials
The beauty and cosmetics industry has an opportunity to create more innovative, technology-based products for customers.
