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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,216 more

Aspirational Function

Travel-specific products prioritize fashion and function equally

Implications - Consumers today -- particularly millennial consumers -- continue to place a high value on not only the function of products they purchase, but the aesthetics of those products as well. One space that's been slower to keep pace with the demand of products that marry fashion, function and affordability, however, has been the travel industry. Spearheaded by a few disruptive brands, more and more products that blend all of these consumer desires together are becoming more popular. This is reflective of not only the increased importance of meeting heightened consumer expectations today, but small companies' willingness to disrupt based on those unmet needs as well.
Workshop Question — Is your offering's branding and aesthetics consistent with the aspirational ideals of your target consumer?
6.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 35 Examples:
63,071 Total Clicks
Date Range:
Mar 18 — Oct 18
Trending:
This Year and Hot
Consumer Insight Topics:

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