Aspirational Function

Travel-specific products prioritize fashion and function equally

Implications - Consumers today -- particularly millennial consumers -- continue to place a high value on not only the function of products they purchase, but the aesthetics of those products as well. One space that's been slower to keep pace with the demand of products that marry fashion, function and affordability, however, has been the travel industry. Spearheaded by a few disruptive brands, more and more products that blend all of these consumer desires together are becoming more popular. This is reflective of not only the increased importance of meeting heightened consumer expectations today, but small companies' willingness to disrupt based on those unmet needs as well.

Workshop Question - Is your offering's branding and aesthetics consistent with the aspirational ideals of your target consumer?
SCORE 7.7
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49,897 Total Clicks
Mar 18 - Oct 18
This Quarter and Hot
FashionWorldTravel
Featured Examples
Lightweight Metallic Carry-Ons - The Away Aluminum Edition Carry-On is Virtually Unbreakable.
SCORE 8.3
This Year and Hot 3,695 Clicks Pub: Mar 23, 18
Lightweight Metallic Carry-Ons
The Away Aluminum Edition Carry-On is Virtually Unbreakable.
The majority of suitcases have a shelf life that can quickly be decreased after a single rough trip, so the Away Aluminum Edition Carry-On has been designed as a way to eliminate this occurrence.... [More]
Commuter Lifestyle Leisurewear - The Olivers Transit Sweatpants Allow for Movement and Comfort
SCORE 7.4
This Year and Warm 1,318 Clicks Pub: Sep 10, 18
Commuter Lifestyle Leisurewear
The Olivers Transit Sweatpants Allow for Movement and Comfort
The Olivers Transit Sweatpants are a modern garment that provides wearers with a simplistically stylish way to maintain optimal flexibility when commuting, traveling or simply relaxing at home.... [More]
Reinvented Travel Bags - Dior Homme Atlier's New Bags Deliver Fresh Takes on Classic Silhouettes
SCORE 6.9
This Year and Warm 919 Clicks Pub: Mar 14, 18
Reinvented Travel Bags
Dior Homme Atlier's New Bags Deliver Fresh Takes on Classic Silhouettes
As a part of luxury label Dior’s Summer 2018 launch, Dior Homme’s Atlier line released a series of traditional luggage silhouettes. The capsule is produced in its namesake atelier... [More]
Traveler-Targeting Cosmetics - The Aesop Travel Essentials Keep You Comfortable When on the Road
SCORE 5.8
This Year and Warm 460 Clicks Pub: Jul 13, 18
Traveler-Targeting Cosmetics
The Aesop Travel Essentials Keep You Comfortable When on the Road
Traveling always takes its toll on a person by leaving them looking and feeling quite tired, so the Aesop Travel Essentials have been created to help offer a way to combat the negative effects of... [More]
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