Travel-specific products prioritize fashion and function equally
Trend - Brands with products intended for travel are updating their offerings to blend functionality and aesthetics. This contributes to the comfort of consumers through the integration of flexibility and style.
Insight - Consumers today—and those from the Millennials demographic, in particular—continue to place a high value on both the function and aesthetics of the products that they purchase since these individuals seek to balance comfort and convenience with style. This demand allows individuals to feel more confident in their appearance, while simultaneously enjoying more support during their dynamic lifestyle.
Insight - Consumers today—and those from the Millennials demographic, in particular—continue to place a high value on both the function and aesthetics of the products that they purchase since these individuals seek to balance comfort and convenience with style. This demand allows individuals to feel more confident in their appearance, while simultaneously enjoying more support during their dynamic lifestyle.
Workshop Question - Is your offering's branding and aesthetics consistent with the aspirational ideals of your target consumer?
