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Reinvented Travel Bags

Dior Homme Atlier's New Bags Deliver Fresh Takes on Classic Silhouettes

— March 14, 2018 — World
As a part of luxury label Dior's Summer 2018 launch, Dior Homme's Atlier line released a series of traditional luggage silhouettes. The capsule is produced in its namesake atelier located in Paris, France and has a total of four different bags in the series. All the offerings are constructed in an agile and hard-wearing grained calfskin material.

The new Dior Homme Atelier collection is comprised of a backpack, a briefcase, a handheld weekend bag and a crossbody pouch. All four offerings boast the label's branding details on a white print or a taping detail. A notable detail from the new capsule are the pockets constructed specifically for laptops, phones, keys or wallet placements.

The Dior Homme Atelier capsule will be releasing on the Dior Homme website in the upcoming months.
Trend Themes
1. Traditional Luggage Silhouettes - Advancements in traditional luggage silhouettes present opportunities for luxury fashion labels like Dior Homme Atelier to incorporate more functionality and convenience to cater to modern consumers' needs.
2. Hard-wearing Grained Calfskin Material - Incorporating luxury yet durable materials such as grained calfskin material to travel bags can be an innovative trend to create products that are both stylish and functional.
3. Pockets for Specific Item Placements - The trend of creating bags with pockets designed for specific items like laptops, phones, keys, or wallets is indicative of the rising need for convenience and organization in travel bags.
Industry Implications
1. Luxury Fashion - Luxury fashion labels should invest in traditional luggage silhouettes, hard-wearing materials, and strategic pocket placements in their travel bags as a way to innovate and appeal to modern consumers.
2. Travel Gear - There is a growing demand for travel bags that are both durable and functional. Companies in the travel gear industry should consider manufacturing products with grained calfskin material and pockets designed for specific items to cater to their customer's needs.
3. Technology Accessories - The trend of incorporating pockets for specific technology items like laptops and phones in travel bags can present an opportunity for companies specializing in technology accessories to collaborate with travel gear or fashion companies to create innovative products for consumers.
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