Category
Lifestyle
Assisted Choices
Trend cluster
Category
Pleasurable
Cannabis
Products aimed to enhance sexual pleasure incorporate cannabis.
4.9
Trend score
Trend
What is the Pleasurable Cannabis trend?
Pleasurable Cannabis: It's been shown that cannabis consumption enhances sexual pleasure, and cannabis brands are taking advantage of that fact by creating products that are specifically marketed with that purpose in mind.
Insight
The consumer insight behind the Pleasurable Cannabis trend
The cannabis industry's growth in North America has led to a growth in consumer demand for products in this space to cater to their more niche needs and interests. Brands that are able to specialize and narrow down on specific interests are especially appealing to consumers searching within this industry.
Trend themes
Themes within the Pleasurable Cannabis trend
Three behaviours holding the trend together01
Cannabis-Infused Pleasure Products
Brands are creating cannabis-based products for sexual enhancement.
02
Niche-Specific Cannabis Markets
Cannabis brands are targeting specific consumer interests.
03
Cannabis-Infused Personal Care Products
Cannabis is being incorporated into personal care products for health and wellness benefits.
Industry implications
What the Pleasurable Cannabis trend means for industry
Where the trend changes the playbookFor
Cannabis Industry
Cannabis brands are creating niche products for specific consumer interests.
For
Health and Wellness Industry
Cannabis-infused personal care products are creating a new market in the health and wellness industry.
For
LGBTQ+ Skincare Market
Kush Queen's Pride Collection introduces CBD-infused skincare solutions that specifically explore the intersection of cannabis and the LGBTQ+ community.
Workshop question
Consider a niche consumer preference, within your brand's area of expertise, that your brand could cater to.
Trend signals
Trend signals for Pleasurable Cannabis
Trend score 4.9 out of 10, from popularity 75%, activity 65%, freshness 8%.
Popularity75%
Activity65%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Pleasurable Cannabis trend
4 featured examples from Feb 7, 2017 to May 30, 2019CategoryLifestyle
Cannabis-Infused Sensual Lubricants
Velvet Swing is at the Intersection of Wellness and Pleasure
The cannabis-infused products can disrupt the health and wellness industry by offering alternative solutions for enhancing sexual well-being.
CategoryFashion
CBD-Infused Pride Skincare
Kush Queen's Pride Collection Reflects on Cannabis & LGBTQ+ History
Brands in the beauty and wellness industry can explore CBD-infused products to cater to the growing interest in natural and holistic skincare.
CategoryLifestyle
Sexuality-Enhancing Cannabis
The Brand 'hmbldt' Enhances Consumers' Sex Lives
Wellness brands can explore incorporating cannabis-based therapy to enhance various aspects of consumers' health, including sexuality.
CategoryLifestyle
Pleasure-Focused Cannabis Brands
Foria Offers Sensuality Enhancing CBD Tinctures
The cannabis industry has an opportunity for disruptive innovation by developing CBD tinctures focused on pleasure enhancement.
