In-home brand events allow adults to entertain more seamlessly
Where once, at-home shopping parties were hosted by salespeople employed by the brand, today's branded in-home events focus on providing curated products that contribute to the ambiance of an event. Instead of hosting shopping parties, branded packages serve as tools that hosts can use to create a more seamless, yet curated experience, while also enabling large brands to organically market in intimate spaces that were previously untouched.
Workshop Question - How has your brand been impacted by recent shifts in how individuals prefer to socialize?
Trend Themes
1. In-home Entertaining - Brands are creating curated in-home experiences for seamless entertaining that allow for organic marketing and a more intimate connection with consumers.
2. Concierge Services - Businesses are offering personalized, on-demand services to remove barriers to entry and provide a stress-free experience for consumers.
3. Personalized Tastings - Brands are bringing unique, personalized experiences to consumers' homes, allowing them to interact with and learn more about the brand in an intimate, comfortable setting.
Industry Implications
1. Alcohol & Spirits - Businesses can offer personalized tasting experiences, concierge services, and in-home entertaining options for adult consumers to market their brand and create a more intimate, memorable connection with customers.
2. Cannabis & Wellness - Startup companies can offer tailored, educational experiences for curious or casual cannabis users through in-home parties, personal consultations and thoughtful, curated products and services.
3. Direct Sales - Companies can create direct-to-consumer curated experiences that eliminate the middleman and provide a more personalized, tailored experience for consumers with unique and thoughtfully crafted products.
5 Featured, 45 Examples:
135,300 Total Clicks
Date Range:
May 17 — Oct 18
Trending:
Warm
Consumer Insight Topics:
