Category
Business
Assisted Conversion
Trend cluster
Category
Branded
In-Home
In-home brand events allow adults to entertain more seamlessly.
4.3
Trend score
Trend
What is the Branded In-Home trend?
Branded In-Home: Where once, at-home shopping parties were hosted by salespeople employed by the brand, today's branded in-home events focus on providing curated products that contribute to the ambiance of an event. Instead of hosting shopping parties, branded packages serve as tools that hosts can use to create a more seamless, yet curated experience, while also enabling large brands to organically market in intimate spaces that were previously untouched.
Trend themes
Themes within the Branded In-Home trend
Three behaviours holding the trend together01
In-home Entertaining
Brands are creating curated in-home experiences for seamless entertaining that allow for organic marketing and a more intimate connection with consumers.
02
Concierge Services
Businesses are offering personalized, on-demand services to remove barriers to entry and provide a stress-free experience for consumers.
03
Personalized Tastings
Brands are bringing unique, personalized experiences to consumers' homes, allowing them to interact with and learn more about the brand in an intimate, comfortable setting.
Industry implications
What the Branded In-Home trend means for industry
Where the trend changes the playbookFor
Alcohol & Spirits
Businesses can offer personalized tasting experiences, concierge services, and in-home entertaining options for adult consumers to market their brand and create a more intimate, memorable connection with customers.
For
Cannabis & Wellness
Startup companies can offer tailored, educational experiences for curious or casual cannabis users through in-home parties, personal consultations and thoughtful, curated products and services.
For
Direct Sales
Companies can create direct-to-consumer curated experiences that eliminate the middleman and provide a more personalized, tailored experience for consumers with unique and thoughtfully crafted products.
Workshop question
How has your brand been impacted by recent shifts in how individuals prefer to socialize?
Trend signals
Trend signals for Branded In-Home
Trend score 4.3 out of 10, from popularity 66%, activity 55%, freshness 8%.
Popularity66%
Activity55%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z (not a primary audience)
- Millennial
- Gen X
- Boomer
Market
North America
Evidence
Examples of the Branded In-Home trend
5 featured examples from May 27, 2017 to Aug 30, 2018CategoryLifestyle
DIY Eclipse-Viewing Goggles
Corona's Eclipse Glasses Can Be Made from Its 12-Pack Box
Beer and other beverage companies can create unique marketing campaigns for special events like the solar eclipse, using their products in creative ways.
CategoryLifestyle
Boomer-Targeted Cannabis Parties
Octavia Wellness Hosts Private Cannabis Parties for Boomers
Disruptive Innovation Opportunity: Organize events that cater to the boomer demographic, providing a platform for educating and introducing them to the benefits of cannabis in a s…
CategoryLuxury
Festive Cocktail Services
The 'Grey Goose Cocktail Concierge' Simplifies Holiday Drink-Making
The demand for beverage catering services has increased, providing a potential growth opportunity for start-ups specializing in beverage services
CategoryMarketing
Exclusive In-Home Tequila Tastings
Aguamiel is Celebrating National Tequila Day with a New Program
Leveraging in-home tasting programs to promote brand awareness and expand consumer reach.
CategoryMarketing
In-Home Chocolate Parties
Mars is Helping People Entertain with 'The Cocoa Exchange'
The food and beverage industry can explore in-home try-before-you-buy experiences to introduce new products and flavors, and create memorable culinary experiences for customers.
