At this year's Sweets and Snacks Expo, Jelly Belly teased a new set of jelly bean flavors inspired by Krispy Kreme donuts. The Krispy Kreme Jelly Belly confections make it possible for fans of the donut brand to enjoy favorite flavors like Glazed Blueberry Cake, Chocolate Iced with Sprinkles and the Original Glazed in an entirely new way.
These gourmet confections from Jelly Belly are packaged in a long, rectangular box that flips open and reminds of the way that groups of donuts are typically packaged by the dozen. Each jelly bean has a coating that makes it easy to match the corresponding Krispy Kreme donut.
Across the food and beverage industry, consumers are looking for hybrid products that allow them to explore the comforting flavors of familiar products in new formats.