Grey Goose's New Vodka Branding Diverts from the Company's Usual Designs

 - Sep 19, 2016
References: linea-packaging & thedieline
Grey Goose has released a new, specialized vodka blend in France and its bottles were designed by the agency 'Linea - The Spirit Valley Designers.'

Called 'Le Logis Grey Goose,' the vodka's unique blend of ingredients and flavors were aged for four years before being packaged and sold in these bottles. While the brand is known for its frosted white and blue bottles or variations of that design, this specialized vodka strays significantly from that theme. While the color scheme is the same, the bottles are wrapped in labeling that looks like a letter, feature corks rather than caps, are covered in tissue paper and enclosed in a cylindrical wooden case that is wrapped shut with a leather strap.

This specialized vodka is able to divert from the traditional branding of Grey Goose in a way that still pays homage to it.