Category
Lifestyle
Assisted Choices
Trend cluster
Category
Diet
Specificity
Restaurants and cafés cater to smaller consumer segments via diet-specific themes.
3.9
Trend score
Trend
What is the Diet Specificity trend?
Diet Specificity: Restaurants and cafés are increasingly specializing in specific diets, whether those are related to weight loss, veganism, or ketogenic diets. The move from broad-to-niche in this category is an adaptation of the changing landscape in the food and beverage industry as a whole.
Insight
The consumer insight behind the Diet Specificity trend
Now that consumers have many options and alternatives in the CPG food and beverage space, they're no longer satisfied with in-person dining not catering to their more niche interests and needs. Consumers now expect that their various diets and restrictions are actually catered to, rather than simply accommodated.
Trend themes
Themes within the Diet Specificity trend
Three behaviours holding the trend together01
Diet-Specific Cafés
More restaurants and cafés are specializing in specific diets, offering healthy foods to cater to the more niche interests and needs of consumers.
02
Healthy Low-Carb Eateries
Restaurants are catering to low-carb lifestyles with carefully curated menus that emphasize fresh ingredients, whole foods, and macronutrients.
03
Healthy Artistic Cafés
Cafés are not only serving healthy food but also incorporating artistic designs and details to provide customers with an exciting dining experience.
Industry implications
What the Diet Specificity trend means for industry
Where the trend changes the playbookFor
Food Service Industry
Restaurants and cafés are adapting to cater to the changing dietary needs and restrictions of consumers, and it is important for the food service industry to keep up with these trends to remain relevant.
For
Healthy Living Industry
The emphasis on healthy eating and lifestyles is growing, and this trend is driving opportunities in the healthy living industry, including fitness, wellness, and nutrition.
For
Artistic Design Industry
The incorporation of artistic designs and details in cafés is becoming more common, presenting opportunities for the artistic design industry to collaborate with food service businesses to create unique and exciting dining experiences.
Workshop question
Consider how your brand could narrow down its offering to cater to a more niche set of consumers.
Trend signals
Trend signals for Diet Specificity
Trend score 3.9 out of 10, from popularity 55%, activity 54%, freshness 8%.
Popularity55%
Activity54%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Diet Specificity trend
5 featured examples from Sep 28, 2017 to Oct 9, 2018CategoryLifestyle
Healthy Artistic Cafes
Early Bird Coffee and Kitchen Serves Beautiful Meals and Beverages
Restaurants can embrace the colorful-plate trend and use fresh and healthy ingredients to cater to the growing demand for visually appealing and nutritious meals.
CategoryBusiness
Diet-Specific Cafés
The 'Freestyle Café' in Brooklyn is Weight Watchers' First-Ever Café
Restaurants can adapt to the trend of diet-specific cafés by incorporating healthier menu options and providing nutritional information.
CategoryLifestyle
Holistic Restaurant Concepts
Sydney's Clean Treats Factory is Described as a "Culinary Day Spa"
Disruptive innovation opportunity: Integrate plant-based cuisine and holistic dining experiences to create a unique offering in the health and wellness industry.
CategoryLifestyle
Fully Vegan Cafes
The Menu at This London-Located Vegan Coffee Shop is Completely Dairy-Free
The rise of fully vegan cafes presents a disruptive opportunity for traditional cafes to adapt their menus and cater to the growing vegan customer base.
CategoryLifestyle
Healthy Low-Carb Eateries
Ottawa's Carb Free Cafe Focuses on the Carb-Free Lifestyle
Restaurants can innovate by introducing healthy dining options, low-carb menus, and personalized meal plans to attract health-focused consumers.
