Restaurants and cafés cater to smaller consumer segments via diet-specific themes
Trend - Restaurants and cafés are increasingly specializing in specific diets, whether those are related to weight loss, veganism, or ketogenic diets. The move from broad-to-niche in this category is an adaptation of the changing landscape in the food and beverage industry as a whole.
Insight - Now that consumers have many options and alternatives in the CPG food and beverage space, they're no longer satisfied with in-person dining not catering to their more niche interests and needs. Consumers now expect that their various diets and restrictions are actually catered to, rather than simply accommodated.
Insight - Now that consumers have many options and alternatives in the CPG food and beverage space, they're no longer satisfied with in-person dining not catering to their more niche interests and needs. Consumers now expect that their various diets and restrictions are actually catered to, rather than simply accommodated.
Workshop Question - Consider how your brand could narrow down its offering to cater to a more niche set of consumers.
Trend Themes
1. Diet-specific Cafés - More restaurants and cafés are specializing in specific diets, offering healthy foods to cater to the more niche interests and needs of consumers.
2. Healthy Low-carb Eateries - Restaurants are catering to low-carb lifestyles with carefully curated menus that emphasize fresh ingredients, whole foods, and macronutrients.
3. Healthy Artistic Cafés - Cafés are not only serving healthy food but also incorporating artistic designs and details to provide customers with an exciting dining experience.
Industry Implications
1. Food Service Industry - Restaurants and cafés are adapting to cater to the changing dietary needs and restrictions of consumers, and it is important for the food service industry to keep up with these trends to remain relevant.
2. Healthy Living Industry - The emphasis on healthy eating and lifestyles is growing, and this trend is driving opportunities in the healthy living industry, including fitness, wellness, and nutrition.
3. Artistic Design Industry - The incorporation of artistic designs and details in cafés is becoming more common, presenting opportunities for the artistic design industry to collaborate with food service businesses to create unique and exciting dining experiences.
