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'Asagohan' is a Monthly Event That Explores Morning Coffee Culture

 - Mar 2, 2018
References: sprudge & facebook
Inspired by the morning coffee and breakfast rituals they experienced on trips to Canada and Australia, Eito Ogura and Kazuo Shinbo set out to bring the culture to Tokyo—and have done so with their brunch pop-up 'Asagohan.'

As Ogura describes: "For Japanese people," Ogura says, "especially in Tokyo, most people wake up as late as possible, and head straight to work, often without eating breakfast." Asagohan, meaning "breakfast," takes the form of a once-a-month event that emphasizes thoughtful food and beverage pairings as part of not just morning culture but a relaxed, well-balanced lifestyle.

Asagohan’s fourth and latest pop-up was held at the Sangenjaya coffee shop in Tokyo and featured a decadent brunch menu of smoked salmon eggs Benedict and sukiyaki brisket.