The ritual of unboxing evolves with the use of tech and online media
Implications - A common online ritual, fans of various products and services have been filming their unboxing experiences for a while now. With the proliferation of new technology and online engagement, we’re seeing a shift in this realm with more immersive, high-tech unboxing experiences. From the use of AR technology to voice-activated features, consumers and brands are getting in on the action to create more interactive, multisensory versions of traditional unboxing activities. This speaks to the familiarity around socializing products but in a way that is much more interactive in nature.
Workshop Question — What type of rituals do your consumers have with your products/services right now? How could you make that more experiential with the use of AR or other tech?