Unboxing 2.0

The ritual of unboxing evolves with the use of tech and online media

Implications - A common online ritual, fans of various products and services have been filming their unboxing experiences for a while now. With the proliferation of new technology and online engagement, we’re seeing a shift in this realm with more immersive, high-tech unboxing experiences. From the use of AR technology to voice-activated features, consumers and brands are getting in on the action to create more interactive, multisensory versions of traditional unboxing activities. This speaks to the familiarity around socializing products but in a way that is much more interactive in nature.
SCORE 7.6
Popularity
Activity
Freshness
Megatrends
Patterns
47,205 Total Clicks
Nov 17 - Oct 18
Fresh and Average
TechMarketingSocial Media
Featured Examples
Subscription Box Live Shows - FabFitFun Live is a QVC-Style Show for Its Subscription Box Contents
SCORE 8.7
This Week and V. Hot 499 Clicks Pub: Oct 1, 18
Subscription Box Live Shows
FabFitFun Live is a QVC-Style Show for Its Subscription Box Contents
Launched as a daily Facebook show, FabFitFun Live is a unique subscription box showcase that harkens back to The Shopping Channel showcases for a new generation. Designed as two hours of live... [More]
AR Unboxing Experiences - adidas' Deerupt Sneaker Can Be Discovered Online with a Virtual Reveal
SCORE 8.2
This Year and Hot 1,723 Clicks Pub: Apr 10, 18
AR Unboxing Experiences
adidas' Deerupt Sneaker Can Be Discovered Online with a Virtual Reveal
To give its fans a sneak peek at the all-new adidas Deerupt sneaker style, adidas created an augmented reality unboxing experience that unfolds on one’s desktop or mobile browser without the... [More]
Digital Unboxing Experiences - Foot Locker's Snapchat Unboxing Lens Helps Fans Discover New Shoes
SCORE 6
This Year and Warm 301 Clicks Pub: Dec 29, 17
Digital Unboxing Experiences
Foot Locker's Snapchat Unboxing Lens Helps Fans Discover New Shoes
As popular as unboxing videos are on YouTube, the phenomena tends to leave viewers out as passive participants—but to make the unboxing experience as engaging and as interactive as possible, Foot... [More]
Imaginative Unboxing Ads - LEGO's Shake Up Imagination Ad Plays on the Idea of Shaking Holiday Gifts
SCORE 3.7
This Year and Mild 151 Clicks Pub: Nov 6, 17
Imaginative Unboxing Ads
LEGO's Shake Up Imagination Ad Plays on the Idea of Shaking Holiday Gifts
The new ‘Shake Up Imagination’ spot from LEGO is a clever holiday ad that plays on the childhood ritual of shaking a gift before unwrapping it. The ad not only captures the excitement... [More]
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