Sneakers have become more than just another piece of attire, and the Foot Locker Audio Tours show just how much people can put shoes on a pedestal. In the case of Foot Locker Audio Tours, that pedestal is literal, as the in-store display campaign mimics museums to give shoppers a better understanding of the footwear on offer.
In the same way that museums offer audio tracks to guide viewers through various displays, Foot Locker has created a set of audio tracks that discuss the various sneakers on display. The shoe retailer has made it easy for shoppers to take the audio tour as well. In-store signage gives shoppers a URL that has the recorded snippets, meaning they can listen with their own headphones and smartphones.
The Foot Locker Audio Tours are narrated by some of the names behind the shoes, including Golden State Warrior Kevin Durant, NBA Hall of Famer Walt "Clyde" Frazier, and Tinker Hatfield, the legendary Nike designer.