As popular as unboxing videos are on YouTube, the phenomena tends to leave viewers out as passive participants—but to make the unboxing experience as engaging and as interactive as possible, Foot Locker unveiled a first-of-its-kind Snapchat Lens.
The sponsored Snapchat Unboxing Lens gives fans the chance to discover the all-new Jordan Gatorade AJ1s in augmented reality.
After virtually unboxing the sneakers and choosing a favorite color, users are able to capture photos and videos of the sneakers ahead of their official release. With the sponsored Snapchat lens, users are also able to take the shoes for a walk, shoot hoops and discover other fun surprises. The experience leverages the popularity of unboxing experiences and augmented reality to offer a unique experience that will appeal to those who are obsessed with sneaker culture.