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Digital Unboxing Experiences

Foot Locker's Snapchat Unboxing Lens Helps Fans Discover New Shoes

— December 29, 2017 — Fashion
As popular as unboxing videos are on YouTube, the phenomena tends to leave viewers out as passive participants—but to make the unboxing experience as engaging and as interactive as possible, Foot Locker unveiled a first-of-its-kind Snapchat Lens.

The sponsored Snapchat Unboxing Lens gives fans the chance to discover the all-new Jordan Gatorade AJ1s in augmented reality.

After virtually unboxing the sneakers and choosing a favorite color, users are able to capture photos and videos of the sneakers ahead of their official release. With the sponsored Snapchat lens, users are also able to take the shoes for a walk, shoot hoops and discover other fun surprises. The experience leverages the popularity of unboxing experiences and augmented reality to offer a unique experience that will appeal to those who are obsessed with sneaker culture.
Trend Themes
1. Interactive Unboxing Experiences - Brands can create interactive unboxing experiences using augmented reality technology to engage and excite customers.
2. Personalized AR Shopping Experiences - Augmented reality technology can be used to personalize and enhance the shopping experience for customers.
3. Virtual Product Demonstrations - Virtual product demonstrations using AR technology can provide customers with a unique and immersive experience.
Industry Implications
1. Retail - Retail brands can leverage interactive unboxing experiences to create excitement and generate buzz for new product launches.
2. Technology - AR technology companies can partner with retail brands to create personalized and interactive shopping experiences.
3. Marketing - Marketing agencies can help brands create engaging virtual product demonstrations using AR technology to showcase new products to customers.
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