Shoppable AR—that is, Shoppable Augmented Reality—is truthfully the digital retail model of the future. While some consumers are reluctant to buy goods online because they can't try them on, platforms such as Snapchat's Shoppable AR are here to address and remedy this.
The initial campaign for the "try-on" filters is headed in partnership with Gucci. It results in "the first global sponsored augmented reality shoe try-on Lenses on the social media platform." There will be a total of four sneaker models in two different Lenses. The Shoppable AR will redirect users who are ready to buy with a 'Shop Now' button.
The Gucci x Snapchat Shoppable AR will be available to users in the UK, US, France, Italy, UAE, Saudi Arabia, Australia, and Japan.
Image Credit: Snapchat, Gucci