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Youthful Gummy Sneakers

adidas' Harden Vol 2 Sneakers are Available in Sizes for Kids

— April 2, 2018 — Life-Stages
Athletic wear company adidas recently revealed the Harden Vol 2 line of sneakers -- they are now available in sizes for babies, toddlers and kids.

Known for creating high-quality shoes with fine materials, adidas made each of the sneakers with a comfortable sole that was designed to be worn all day and last through any adventure. The new shoes are being sold in ruby, coral, green and black and white colors in a fun gummy material that's perfect for the summer season. With an easy pull-tab on the back, the sneakers can be put on and taken off easily --
a feature that is great for little kids.

The new Harden Vol 2 sneakers are available online now with a breathable material to keep little feet cool all summer.
Trend Themes
1. Gummy Sneakers - There is an opportunity for shoe companies to create more kid-friendly shoe designs using fun and unique materials.
2. Fashionable Athletic Wear for Kids - There is a market for athletic wear that is both stylish and comfortable for kids to wear on a daily basis.
3. Easy-on Shoes for Kids - The demand for shoes that are easy to put on and take off for little kids presents an opportunity for shoe companies to create more products with this feature.
Industry Implications
1. Athletic Wear - Athletic wear companies can capitalize on the trend of creating fashionable and comfortable athletic wear for kids by expanding their product lines.
2. Children's Footwear - The trend of easy-on shoes presents an opportunity for children's footwear companies to create innovative products that cater to this demand.
3. Summer Footwear - Shoe companies can take advantage of the trend of using gummy materials for footwear during the summer season by creating more products that use this fun and unique material.
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