The 'Eat What You Kill' Line Reflects Frank the Butcher's Life

 - Oct 22, 2015
References: caplex & hypebeast
Iconic active wear brand PUMA teamed up with Boston’s Frank The Butcher to produce an apparel line called 'Eat What You Kill.'

This unique collaboration fuses the industries of music, fashion and design into one highly create streetwear collection. The line will carry a variety of items including two pairs of sneakers, a long sleeved jerseys and headwear. Each piece of clothing will feature the name of collection in some way.

The title of the line Eat What You Kill is reflective of how Frank the Butcher was raised. The title is the artist's way of simply saying that things are better to be earned than taken, no matter how difficult it seems. This entire collection will be hitting shelves in Foot Locker, Footaction and Puma stores at the end of this month.