Sarcastic Initiatives

Brands leverage sarcasm to convey a deeper meaning to consumers

Implications - Taking a bolder stance on social and environmental issues, brands are creating products and launching campaigns that symbolize a deeper meaning in order to speak global concerns. The use of sarcasm adds a humorous touch that slightly cushions the underlying message -- establishing a connection with advocates or consumers that feel strongly about such issues. This approach targets younger generations, drawing them in and then encouraging them to look beyond the surface and become well-versed on how their consumption impacts the world around them.
SCORE 7.6
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24,421 Total Clicks
Sep 17 - Oct 18
New and Average
FashionCosmetics
Featured Examples
Novelty Introvert-Inspired Scents - 'Soap for Introverts' is an Unscented Novelty Bathroom Companion
SCORE 6.5
Warm 1,125 Clicks Pub: Sep 7, 17
Novelty Introvert-Inspired Scents
'Soap for Introverts' is an Unscented Novelty Bathroom Companion
The company that provided musicians, coffee lovers, Canadians, foodies and crazy exes with their own scent have developed Soap for Introverts—a humorous soap iteration designed for those who... [More]
Spoiled Milk Fragrances - Coop's 'Old Milk' Fragrance Raises Food Waste Awareness
SCORE 8
This Month and Hot 201 Clicks Pub: Sep 20, 18
Spoiled Milk Fragrances
Coop's 'Old Milk' Fragrance Raises Food Waste Awareness
To bring attention to the high percentage of perfectly food and beverages that go unconsumed each year, Swedish grocery store chain Coop created an unconventional, off-putting fragrance to raise... [More]
Recycled Waste Perfumes - Les Fleurs du Déchet Finds Beauty in Trash
SCORE 6.6
This Year and Warm 212 Clicks Pub: Apr 11, 18
Recycled Waste Perfumes
Les Fleurs du Déchet Finds Beauty in Trash
Luxury French fragrance company Etat Libre d’Orange and Ogilvy Paris are teaming up to create a new luxury perfume known as Les Fleurs du Déchet. Designed to disrupt the fragrance industry, this... [More]
Feminist Fast Food Ads - Burger King's Chick Tax Confronts Prejudice with This Humorous Ad
SCORE 6.3
This Quarter and Warm 95 Clicks Pub: Aug 7, 18
Feminist Fast Food Ads
Burger King's Chick Tax Confronts Prejudice with This Humorous Ad
The Pink Tax is a term that explains the social phenomenon that’s responsible for 42% of women’s products being more expensive than men’s products and Burger King’s Chick Tax... [More]
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