Coke's 'Pool Boy' Shows a Brother and Sister Fighting for Affections

 - Aug 14, 2017
References: adweek
'Pool Boy,' a new ad in Coca-Cola's 'Taste the Feeling' campaign, features a sibling rivalry with a modern twist. The ad features a sister and brother racing one another to gain the affections of the same person: the sexy pool boy working in their backyard.

The pool boy is a cliche of soap opera world — handsome young men at work have been stealing the hearts of daytime TV characters for decades. However, Coke puts a spin on the traditional trope by having both the daughter and the son lust after the man working for their home. In the ad, the girl thinks to bring the pool boy a cold bottle of Coke to get him to acknowledge her, but her brother has the same idea. The two race to get out back first, only to be beaten to the punch by their mother.