Target is Launching the Exclusive Fragrance Brand 'Good Chemistry'

 - Jan 18, 2018
References: & refinery29
Target will soon be launching its first-ever exclusive fragrance brand, 'Good Chemistry,' with scents that are grouped into categories to appeal to four distinct personality types. The fragrances are grouped into broad categories like Confident and Charming, Good and Grounded, Vibrant and Playful and Cool and Collected, with the scents available offered in perfume, body spray and rollerball formats.

While 'Brainiac' is described as "clean and practical with a bit of wit," others like Wild Child are totued to have scents that captures the essence of a spirit that's "mischievous and bright." In addition to the many floral feminine scents Blue Belle and Water Lily, Target's Good Chemistry also includes grounding, earthy fragrances like Silver Coast and Rustic Woods.

In partnership with Illume, the fragrance products are vegan, paraben-free elixir and made with aromatic essential oils.