Category
Lifestyle
Assisted Choices
Trend cluster
Category
Textured
Focus
Food brands highlight the varying textures of their snack products.
3.2
Trend score
Trend
What is the Textured Focus trend?
Textured Focus: Whether or not their snacks are divergent from typical items of the same kind on the topic of texture, food brands are nonetheless highlighting the textures of their products, and creating products that are specifically made to enhance sensorial experiences outside of taste alone.
Insight
The consumer insight behind the Textured Focus trend
Consumers today have more product choices in more categories than ever before, and as a result, many have become more specific in their preferences when it comes to categories like food. This rise in choice and in customization more broadly has created a world where consumers desire and expect more differentiation and variety than ever before.
Trend themes
Themes within the Textured Focus trend
Three behaviours holding the trend together01
Texture Highlighting
Food brands are creating products to enhance sensorial experiences outside of taste alone.
02
Veggie-Infused Foods
Brands are adding vegetables to traditional snacks to create a healthier option.
03
Artisan-Inspired Snacks
There is a trend towards companies offering exotic flavors and textures to appeal to consumers seeking increased variety and differentiation.
Industry implications
What the Textured Focus trend means for industry
Where the trend changes the playbookFor
Food and Beverage
Companies can explore incorporating new and healthier ingredients to traditional snacks to appeal to health-conscious consumers.
For
Retail and CPG
Businesses in this industry can expand their product lines to include artisan-inspired offerings that provide consumers with different flavor and texture experiences.
For
Agribusiness
Opportunities exist for agribusiness companies to cultivate new crops, such as lily seeds, to produce healthier and sustainable snacks.
Workshop question
Consider an alternate product or service benefit that your brand could market.
Trend signals
Trend signals for Textured Focus
Trend score 3.2 out of 10, from popularity 55%, activity 34%, freshness 8%.
Popularity55%
Activity34%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Textured Focus trend
5 featured examples from Mar 16 to Sep 28, 2018CategoryLifestyle
Popped Lily Seed Snacks
Bohana is Reinventing an Ancient Superfood Snack for a Modern Audience
The healthy snack industry can explore incorporating ancient superfoods like popped lily seeds to provide innovative and nutritious options for health-conscious consumers.
CategoryLifestyle
Globally Inspired Multi-Texture Snacks
'Sensations Streetmix' Takes Cues from Street Markets
The snack food industry can create and innovate new snack offerings that take inspiration from world street markets, offering unique global flavor experiences.
CategoryLifestyle
Crunchy Chip-Packed Chocolates
These Cadbury Dairy Milk Chocolate Bars are a Savory Treat
The snack food industry can explore the fusion of different flavors and textures to create innovative and enticing products that cater to evolving consumer preferences.
CategoryLifestyle
Veggie-Packed Chicken Nuggets
Farmwise's Chicken Veggie Nuggets Reinvent a Familiar Form
Opportunity for disruptive innovation in the food industry by creating healthier chicken products with vegetable-packed fillings that cater to health-conscious consumers.
CategoryLifestyle
Extra Crunchy Snack Chips
The Kettle Ridge Cut Chips Have Enhanced Flavor and Crunch
The snack food industry can embrace the trend of artisan-inspired snack foods by creating unique and flavorful chips to cater to the evolving consumer preferences.
