Textured Focus

Food brands highlight the varying textures of their snack products

Implications - Whether or not their snacks are divergent from typical items of the same kind on the topic of texture, food brands are nonetheless highlighting the textures of their products, and creating products that are specifically made to enhance sensorial experiences outside of taste alone. This shift speaks to the importance of perspective in framing mass-market items as being made for quality-prioritizing consumers.

Workshop Question - Consider an alternate product or service benefit that your brand could market.
SCORE 5.9
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26,956 Total Clicks
Mar 18 - Oct 18
This Quarter and Mild
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Featured Examples
Popped Lily Seed Snacks - Bohana is Reinventing an Ancient Superfood Snack for a Modern Audience
SCORE 7.7
This Year and Hot 1,349 Clicks Pub: Mar 16, 18
Popped Lily Seed Snacks
Bohana is Reinventing an Ancient Superfood Snack for a Modern Audience
Popped water lily seed snacks have been consumed in India for thousands of years, but this better-for-you version of puffed cheese snacks is just beginning to make its way to the North American... [More]
Globally Inspired Multi-Texture Snacks - 'Sensations Streetmix' Takes Cues from Street Markets
SCORE 6.7
This Quarter and Warm 259 Clicks Pub: Sep 28, 18
Globally Inspired Multi-Texture Snacks
'Sensations Streetmix' Takes Cues from Street Markets
Walkers’ Sensations Streetmix is a flavor-rich, textured snack that takes inspiration from world street markets. The trio of flavors available include ones inspired by Bangkok, Mexico City and... [More]
Crunchy Chip-Packed Chocolates - These Cadbury Dairy Milk Chocolate Bars are a Savory Treat
SCORE 5.1
This Year and Warm 155 Clicks Pub: Aug 18, 18
Crunchy Chip-Packed Chocolates
These Cadbury Dairy Milk Chocolate Bars are a Savory Treat
Chip snacks and chocolate are often found next to one another in the retail environment but are kept strictly separate from a consumption point of view, which is something these Cadbury Dairy Milk... [More]
Veggie-Packed Chicken Nuggets - Farmwise's Chicken Veggie Nuggets Reinvent a Familiar Form
SCORE 4.2
This Year and Average 119 Clicks Pub: Sep 7, 18
Veggie-Packed Chicken Nuggets
Farmwise's Chicken Veggie Nuggets Reinvent a Familiar Form
Farmwise created a Healthier Chicken category with the introduction of its all-new Chicken Veggie Nuggets and Tenders, which boast the same look and texture as the classic chicken products on the... [More]
Extra Crunchy Snack Chips - The Kettle Ridge Cut Chips Have Enhanced Flavor and Crunch
SCORE 4.4
This Quarter and Average 138 Clicks Pub: Sep 15, 18
Extra Crunchy Snack Chips
The Kettle Ridge Cut Chips Have Enhanced Flavor and Crunch
The new Kettle Ridge Cut potato chips have been created by the popular snack brand as an option for consumers who are seeking a different kind of flavor and texture experience from their favorite... [More]
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