Food brands highlight the varying textures of their snack products
Implications - Whether or not their snacks are divergent from typical items of the same kind on the topic of texture, food brands are nonetheless highlighting the textures of their products, and creating products that are specifically made to enhance sensorial experiences outside of taste alone.
Insight - Consumers today have more product choices in more categories than ever before, and as a result, many have become more specific in their preferences when it comes to categories like food. This rise in choice and in customization more broadly has created a world where consumers desire and expect more differentiation and variety than ever before.
Insight - Consumers today have more product choices in more categories than ever before, and as a result, many have become more specific in their preferences when it comes to categories like food. This rise in choice and in customization more broadly has created a world where consumers desire and expect more differentiation and variety than ever before.
Workshop Question - Consider an alternate product or service benefit that your brand could market.
Trend Themes
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Texture Highlighting — Food brands are creating products to enhance sensorial experiences outside of taste alone.
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Veggie-infused Foods — Brands are adding vegetables to traditional snacks to create a healthier option.
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Artisan-inspired Snacks — There is a trend towards companies offering exotic flavors and textures to appeal to consumers seeking increased variety and differentiation.
Industry Implications
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Food and Beverage — Companies can explore incorporating new and healthier ingredients to traditional snacks to appeal to health-conscious consumers.
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Retail and CPG — Businesses in this industry can expand their product lines to include artisan-inspired offerings that provide consumers with different flavor and texture experiences.
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Agribusiness — Opportunities exist for agribusiness companies to cultivate new crops, such as lily seeds, to produce healthier and sustainable snacks.
