Sparkling tea products are presented as healthy alternatives to traditional sodas
Implications - Sparkling tea products are being packaged and presented as alternatives to traditional sodas that are known to disadvantage health. The use of tea-based beverages, and their presentation in contemporary and streamlined packaging, appeal to consumers concerned with balancing self-care goals with indulgence.
Workshop Question — Consider one of your brand's more traditional products, services, or business model. How could your brand revamp or reframe it?