Category
Lifestyle
Assisted Choices
Trend cluster
Category
Brewed
Soda
Sparkling tea products are presented as healthy alternatives to traditional sodas.
3.7
Trend score
Trend
What is the Brewed Soda trend?
Brewed Soda: Sparkling tea products are being packaged and presented as alternatives to sodas. In this space, tea-based beverages come as a healthier choice than traditional alternatives which are indulgent at the expense of one's wellness.
Insight
The consumer insight behind the Brewed Soda trend
The wellness movement has motivated consumers to partake in thoughtful self-care rituals and many place an onus on their nutritional intake. However strict one might be with their diet, health-conscious individuals look to indulge from time to time and in order to not completely break wellness resolutions, consumers prioritize healthier options that will allow them to enjoy themselves while still being mindful.
Trend themes
Themes within the Brewed Soda trend
Three behaviours holding the trend together01
Tea-Based Sodas
Tea-infused sparkling water and soda products are emerging as a healthier alternative to traditional soda, meeting the need for consumers looking for refreshing, lightly carbonated drinks.
02
Functional Canned Teas
Consumers' demand for beneficial beverages has spurred the creation of functional canned tea products, with added ingredients like adaptogenic ashwagandha and cold-pressed ginger root.
03
Spice Tea Sodas
Spice tea sodas are becoming an innovative complement to traditional masala chai and turmeric concentrates, presenting unique flavor combinations that aim to captivate the millennial consumer with bright and minimalist packaging.
Industry implications
What the Brewed Soda trend means for industry
Where the trend changes the playbookFor
Beverage Industry
The beverage industry can capitalize on the trend of the wellness movement and create healthier and functional drinks with added natural ingredients that meet the demand of mindful consumers.
For
Packaging Industry
The packaging industry can innovate with color-coded cans that match beverage essence and minimalist designs that reflect modern aesthetics and appeal to the millennial demographic.
For
Food Industry
The food industry has the opportunity to take advantage of the trend of tea-based sodas and introduce innovative food-pairing combinations to enhance flavorful experiences and meet the demands of health-conscious consumers.
Workshop question
Consider one of your brand's more traditional products, services, or business model. How could your brand revamp or reframe it?
Trend signals
Trend signals for Brewed Soda
Trend score 3.7 out of 10, from popularity 57%, activity 47%, freshness 8%.
Popularity57%
Activity47%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Brewed Soda trend
4 featured examples from Jul 19 to Oct 3, 2018CategoryLifestyle
Functional Canned Teas
Cham Cold Brew Wellness Tea Offers 'Revitalize' and 'Serenity' Drinks
Beverage companies can capitalize on the demand for functional canned teas by offering innovative and health-conscious options.
CategoryLifestyle
Spice Tea Sodas
Dona Chai Offers Unique Flavors Like Pink Peppercorn Lemon & Juniper Lime
This industry has an opportunity to develop new and unique spice-based drinks that offer consumers a healthier alternative to traditional sodas.
CategoryLifestyle
Tea-Infused Carbonated Drinks
Sound Sparkling Tea Beverages Share Unique Flavor Pairings in Cans
The beverage industry can explore the creation of tea-infused sparkling water products and unique flavor combinations to tap into the growing demand for healthier and natural alte…
CategoryLifestyle
Sparkling Energy Drinks
MatchaBar's 'Hustle' is a Natural Energy Drink Powered by Green Tea
The beverage industry can explore launching more healthier energy drinks based on natural ingredients, such as MatchaBar's Hustle.
