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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,862 more

Brewed Soda

Sparkling tea products are presented as healthy alternatives to traditional sodas

Trend - Sparkling tea products are being packaged and presented as alternatives to sodas. In this space, tea-based beverages come as a healthier choice than traditional alternatives which are indulgent at the expense of one's wellness.

Insight - The wellness movement has motivated consumers to partake in thoughtful self-care rituals and many place an onus on their nutritional intake. However strict one might be with their diet, health-conscious individuals look to indulge from time to time and in order to not completely break wellness resolutions, consumers prioritize healthier options that will allow them to enjoy themselves while still being mindful.
Workshop Question - Consider one of your brand's more traditional products, services, or business model. How could your brand revamp or reframe it?
4.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 33 Examples:
36,486 Total Clicks
Date Range:
Jul 18 — Oct 18
Trending:
Average
Consumer Insight Topics:

Featured Examples

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