The use of volcanic materials within contemporary decor pieces is on the rise
Implications - Design and decor-related industries, particularly brands within them that produce contemporary products, are increasingly using volcanic rock as a primary material in the formation of their products.
Insight - As new construction on homes continues to look more aesthetically modern, and more consumers are living in spaces where nature isn't as accessible, the desire for aesthetics that hint at more natural surroundings becomes more appealing to consumers. This is especially of those who pride themselves on keeping pace with what's emerging in home decor.
Insight - As new construction on homes continues to look more aesthetically modern, and more consumers are living in spaces where nature isn't as accessible, the desire for aesthetics that hint at more natural surroundings becomes more appealing to consumers. This is especially of those who pride themselves on keeping pace with what's emerging in home decor.
Workshop Question - Consider a historic item, ingredient or ritual that your brand could integrate into one of its products/services.
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Date Range:
Feb 17 — Oct 18
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