Trend cluster
Category

Volcanic
Decor

The use of volcanic materials within contemporary decor pieces is on the rise.

Anti-Radiowave Hanging SeatsFire-Crafted Home FurnishingsRose Copper Light PendantsCulturally Inspired StonewareOpen-Concept Oil Diffusers

Trend

What is the Volcanic Decor trend?

Volcanic Decor: Design and decor-related industries, particularly brands within them that produce contemporary products, are increasingly using volcanic rock as a primary material in the formation of their products.

Insight

The consumer insight behind the Volcanic Decor trend

As new construction on homes continues to look more aesthetically modern, and more consumers are living in spaces where nature isn't as accessible, the desire for aesthetics that hint at more natural surroundings becomes more appealing to consumers. This is especially of those who pride themselves on keeping pace with what's emerging in home decor.

Trend themes

Themes within the Volcanic Decor trend

Three behaviours holding the trend together
01

Natural Materials

Design and decor-related industries are increasingly using natural elements such as volcanic rock as a primary material in the formation of a variety of products.

02

Cultural Influence

Design brands are drawing inspiration from traditional cultural elements in creating their pieces, as seen in collections like Piamundo's Volcanic Rock Collection.

03

Aesthetically Modern

As new construction on homes continues to look more aesthetically modern, and more consumers are living in spaces where nature isn't as accessible, the desire for aesthetics that hint at more natural surroundings becomes more appealing to consumers.

Industry implications

What the Volcanic Decor trend means for industry

Where the trend changes the playbook
For

Home Decor

Home decor brands can utilize natural materials such as volcanic rock to create contemporary products that appeal to consumers seeking a connection to nature.

For

Lighting

Lighting designers can draw inspiration from natural elements and cultural influences to create unique and visually striking designs, as seen in Studio davidpompa's Ambra Pendant.

For

Aromatherapy

Aromatherapy brands can create stylish and visually appealing diffusers incorporating natural elements such as volcanic stone, as seen in the LAJOS 'Vessel'.

Workshop question

Consider a historic item, ingredient or ritual that your brand could integrate into one of its products/services.

Trend signals

Trend signals for Volcanic Decor

Trend score 3.9 out of 10, from popularity 41%, activity 67%, freshness 8%.

Popularity41%
Activity67%
Freshness8%
Audience
30%Men
70%Women
  • Gen Alpha (not a primary audience)
  • Gen Z
  • Millennial
  • Gen X
  • Boomer
Market
North America
Europe
Asia-Pacific

Evidence

Examples of the Volcanic Decor trend

6 featured examples from Feb 1, 2017 to Sep 25, 2018