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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,884 more

Magazine Extension

Brands typically unrelated to print media turn to magazines

Trend - Brands associated with everything from digital media to car share services are making moves to enter the print media space via curated magazines. These magazines offer a tangible form of interaction with the content, ideas and business models associated with the brands in question.

Insight - Though the social media landscape isn't something consumers aren't going to let go of, it's created a new understanding of print--where magazines are viewed by consumers as novelty creative pieces. Consumers appreciate the tangible aspects of print more now, and can even view them as collectible items.
Workshop Question - Conceptualize a magazine that centers around your brand's business model.
4.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 31 Examples:
36,551 Total Clicks
Date Range:
Apr 18 — Oct 18
Trending:
Warm
Consumer Insight Topics:

Featured Examples

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