Franchise is a youth-oriented sports magazine that offers Millennials sports-focused content seen through a more artistic, aesthetically pleasing lens.
The magazine was created by Justin Montag, Apple Music's electronic music editor and stands on the intersection of sports and art. This biannual publication features quirky interviews with sports players and designers, and is filled with captivating illustrations in addition to special spotlights on design and music collectives. Montag's main intention behind Franchise was to offer a fresh take on sports journalism that can be enjoyed by athletes, fans and designers alike. While the market for this magazine is niche, its proving to be popular among Millennial consumers, who value carefully curated and more personalized content.
Image Credit: Franchise via Facebook, Franchise via Instagram @thisisfranchise