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Advertisements engage in dialogue with outspoken customers
Implications - With the majority of word of mouth and social engagement around a brand's image being spread by a handful of key individuals, marketing strategies are being refocused to speak directly to the consumers who have the loudest voices. By bringing everyone in on the dialogue with specific customers, brands can overcome strained relationships with past customers while strengthening ties with current and future consumers. Branching off from the growing influencer marketing campaigns that mostly feature online superstars, brands are adapting to the fact that even the most common consumer carries social influence. [More]
SCORE 5.4
Popularity
Activity
Freshness
Megatrends
Patterns
30,080 Total Clicks
Feb 17 - Aug 17
This Quarter and Mild
Marketers take a comedic approach to connect with younger Hispanics
Implications - Marketers looking to tap into the Hispanic Millennial market are opting for a lighthearted, humorous approach. The success of these campaigns reveals that Hispanic Millennials possess the same self-aware, self-reflexive sense of humor as their Caucasian counterparts, able to poke fun at stereotypes on both a generational and cultural level. [More]
SCORE 4.5
Popularity
Activity
Freshness
Megatrends
Patterns
64,736 Total Clicks
Oct 15 - May 17
This Year and Untested
MarketingPrintCommercials
Brands dedicate marketing efforts to elevating consumer esteem
Implications - Today's Internet culture has fostered a spirit of scrutiny that has consumers demanding more from brands when it comes to messaging. The brands that trust consumers to make informed decisions without undercutting their esteem rise to the top, demonstrating not only a higher level of consumer awareness, but also a desire for more empowering relationships with brands. [More]
SCORE 4.8
Popularity
Activity
Freshness
Megatrends
Patterns
277,408 Total Clicks
Aug 15 - Mar 16
Average
Brands are using big data for advertisements and brand interactions
Implications - Big data has become a big buzz term with a short history, but while its role behind the scenes has grown in importance, its role in the general public's eye is one just starting to be explored. Marketers are using big data garnered from partnerships with social media outlets such as Tinder and Twitter as the centerpiece of campaigns and branding efforts. [More]
SCORE 5.5
Popularity
Activity
Freshness
Megatrends
Patterns
151,384 Total Clicks
Feb 15 - Sep 15
Warm
The 6 Patterns of Opportunity & Top 18 Megatrends
Brands adopt a historically inspired aesthetic for national pride
Implications - Brands often use seasons and holidays as opportunities to connect with consumers. In terms of patriotic festivities, many American brands are focusing on the collective memory of the nation's past. Not only does this approach capitalize on consumers' national pride and nostalgia, it's also a way for brands to cultivate a public image that's likable and down-to-earth. [More]
SCORE 3.9
Popularity
Activity
Freshness
Megatrends
Patterns
111,869 Total Clicks
Jun 14 - Jun 15
Average
MarketingPrintPublicity Stunts
Consumers challenge the mainstream by openly celebrating body diversity
Implications - The fashion industry claims to have embraced body diversity, but its definition of "plus-size" remains narrow. As a result, consumers feeling overlooked by the industry are gravitating towards fashion and media channels that make bold, celebratory political statements surrounding the issue. This shift towards bodily esteem suggests that consumers are searching for transparency, as well as representation, from beauty and fashion media. [More]
SCORE 7.2
Popularity
Activity
Freshness
Megatrends
Patterns
1,013,860 Total Clicks
Mar 15 - Apr 15
Viral
FashionMarketingPrintPhotography
Print campaigns are taken a step further with participatory engagement
Implications - Adding a more engaging aspect to print, campaigns are integrating 3D visuals and interactive elements for allure. Transforming magazines and posters into activities that require participation, marketers are helping to bring campaigns to life, adding an immersive quality to traditional print. [More]
SCORE 4.6
Popularity
Activity
Freshness
Megatrends
Patterns
205,181 Total Clicks
Jan 14 - Sep 14
Warm
MarketingPrintInteractive
Trend Hunter Services
Brands thrive for authenticity, making use of self-aware marketing tactics
Implications - The shift from over-the-top marketing campaigns to more subtle forms of print and television ads has become apparent. Particularly with the rise of millennial purchasing power, brands are looking for ways to appear "real" to this consumer segment and self-mockery is becoming a fast track to become relatable to Gen Y. This form of advertising is now moving beyond marketing and beginning to bleed into other areas such as packaging and retail spaces. [More]
SCORE 4.2
Popularity
Activity
Freshness
Megatrends
Patterns
128,554 Total Clicks
Feb 14 - Dec 14
Mild
Campaigns feature kids in a mature manner to reflect a confident generation
Implications - Straying away from the traditionally innocent notion of children, campaigns are showcasing kids in a more mature circumstance. Showcasing children in adult situations, these ads reflect a generation that has rapidly matured with the aid of technology and mass media. This reflects an ongoing desire for mature expression among young people. [More]
SCORE 4.7
Popularity
Activity
Freshness
Megatrends
Patterns
54,942 Total Clicks
Jun 14 - Dec 15
Average
Sci-fi elements are added to unexpected ads for pop culture appeal
Implications - Stepping outside their market demographic, brands are infusing sci-fi references to add youthful appeal to their campaigns. Using drones and cult movie characters to bring attention to often stuffy concepts like cultural events and health care, these ad techniques reflect the need for more eclectic, yet approachable methods of brand reinvention. [More]
SCORE 4.1
Popularity
Activity
Freshness
Megatrends
Patterns
225,797 Total Clicks
Apr 13 - Jul 14
Average