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Marketers take a comedic approach to connect with younger Hispanics
Implications - Marketers looking to tap into the Hispanic Millennial market are opting for a lighthearted, humorous approach. The success of these campaigns reveals that Hispanic Millennials possess the same self-aware, self-reflexive sense of humor as their Caucasian counterparts, able to poke fun at stereotypes on both a generational and cultural level. [More]
SCORE 4.2
Popularity
Activity
Freshness
Megatrends
Patterns
58,144 Total Clicks
Oct 15 - Jul 16
This Year and Untested
MarketingPrintCommercials
Brands dedicate marketing efforts to elevating consumer esteem
Implications - Today's Internet culture has fostered a spirit of scrutiny that has consumers demanding more from brands when it comes to messaging. The brands that trust consumers to make informed decisions without undercutting their esteem rise to the top, demonstrating not only a higher level of consumer awareness, but also a desire for more empowering relationships with brands. [More]
SCORE 5.1
Popularity
Activity
Freshness
Megatrends
Patterns
263,394 Total Clicks
Aug 15 - Mar 16
Average
Brands are using big data for advertisements and brand interactions
Implications - Big data has become a big buzz term with a short history, but while its role behind the scenes has grown in importance, its role in the general public's eye is one just starting to be explored. Marketers are using big data garnered from partnerships with social media outlets such as Tinder and Twitter as the centerpiece of campaigns and branding efforts. [More]
SCORE 5.7
Popularity
Activity
Freshness
Megatrends
Patterns
141,780 Total Clicks
Feb 15 - Sep 15
Warm
Brands adopt a historically inspired aesthetic for national pride
Implications - Brands often use seasons and holidays as opportunities to connect with consumers. In terms of patriotic festivities, many American brands are focusing on the collective memory of the nation's past. Not only does this approach capitalize on consumers' national pride and nostalgia, it's also a way for brands to cultivate a public image that's likable and down-to-earth. [More]
SCORE 4
Popularity
Activity
Freshness
Megatrends
Patterns
108,262 Total Clicks
Jun 14 - Jun 15
Average
MarketingPrintPublicity Stunts
Consumers challenge the mainstream by openly celebrating body diversity
Implications - The fashion industry claims to have embraced body diversity, but its definition of "plus-size" remains narrow. As a result, consumers feeling overlooked by the industry are gravitating towards fashion and media channels that make bold, celebratory political statements surrounding the issue. This shift towards bodily esteem suggests that consumers are searching for transparency, as well as representation, from beauty and fashion media. [More]
SCORE 7.3
Popularity
Activity
Freshness
Megatrends
Patterns
1,004,236 Total Clicks
Mar 15 - Apr 15
Viral
FashionMarketingPrintPhotography
Print campaigns are taken a step further with participatory engagement
Implications - Adding a more engaging aspect to print, campaigns are integrating 3D visuals and interactive elements for allure. Transforming magazines and posters into activities that require participation, marketers are helping to bring campaigns to life, adding an immersive quality to traditional print. [More]
SCORE 4.7
Popularity
Activity
Freshness
Megatrends
Patterns
197,541 Total Clicks
Jan 14 - Sep 14
Warm
MarketingPrintInteractive
Brands thrive for authenticity, making use of self-aware marketing tactics
Implications - The shift from over-the-top marketing campaigns to more subtle forms of print and television ads has become apparent. Particularly with the rise of millennial purchasing power, brands are looking for ways to appear "real" to this consumer segment and self-mockery is becoming a fast track to become relatable to Gen Y. This form of advertising is now moving beyond marketing and beginning to bleed into other areas such as packaging and retail spaces. [More]
SCORE 4.3
Popularity
Activity
Freshness
Megatrends
Patterns
124,544 Total Clicks
Feb 14 - Dec 14
Mild
Trend Hunter Services
Campaigns feature kids in a mature manner to reflect a confident generation
Implications - Straying away from the traditionally innocent notion of children, campaigns are showcasing kids in a more mature circumstance. Showcasing children in adult situations, these ads reflect a generation that has rapidly matured with the aid of technology and mass media. This reflects an ongoing desire for mature expression among young people. [More]
SCORE 5
Popularity
Activity
Freshness
Megatrends
Patterns
52,880 Total Clicks
Jun 14 - Dec 15
Average
Sci-fi elements are added to unexpected ads for pop culture appeal
Implications - Stepping outside their market demographic, brands are infusing sci-fi references to add youthful appeal to their campaigns. Using drones and cult movie characters to bring attention to often stuffy concepts like cultural events and health care, these ad techniques reflect the need for more eclectic, yet approachable methods of brand reinvention. [More]
SCORE 4.2
Popularity
Activity
Freshness
Megatrends
Patterns
220,213 Total Clicks
Apr 13 - Jul 14
Average
Campaigns are left unscripted and organic for approachability
Implications - Approachability is often lost in the development of more advanced, modern aesthetics. Seeking to heighten consumer connections, brands are turning to candid photographs and street-style settings to make campaigns easy to relate to. This speaks to a shift in marketing tactics toward more realistic images, as opposed to glamorous, over-processed ones. [More]
SCORE 5.3
Popularity
Activity
Freshness
Megatrends
Patterns
616,869 Total Clicks
Jan 13 - May 14
Warm
FashionMarketingPrint