Category
Lifestyle
Assisted Choices
Trend cluster
Category
Bodily
Esteem
Consumers challenge the mainstream by openly celebrating body diversity.
6.7
Trend score
Trend
What is the Bodily Esteem trend?
Bodily Esteem: The fashion industry claims to have embraced body diversity, but its definition of "plus-size" remains narrow. As a result, consumers feeling overlooked by the industry are gravitating towards fashion and media channels that make bold, celebratory political statements surrounding the issue. This shift towards bodily esteem suggests that consumers are searching for transparency, as well as representation, from beauty and fashion media.
Trend themes
Themes within the Bodily Esteem trend
Three behaviours holding the trend together01
Body Positivity Movement
Businesses can adapt their marketing and branding strategies to showcase the diversity of body types, from size to shape, and feature models who represent their target demographic.
02
Transparency and Authenticity
Consumers are increasingly drawn to brands that promote transparency and authenticity in their messaging, particularly when it comes to issues of social justice and representation.
03
Inclusivity and Representation
Businesses can prioritize inclusivity and representation in all areas, from advertising and marketing to product design and distribution, to engage a more diverse and socially conscious customer base.
Industry implications
What the Bodily Esteem trend means for industry
Where the trend changes the playbookFor
Fashion and Apparel
The fashion industry must prioritize inclusivity and representation to promote positive body image and showcase diversity.
For
Beauty and Cosmetics
With consumers demanding more transparency and authenticity in messaging and product development, beauty and cosmetics brands can make meaningful strides towards more inclusive and diverse representation.
For
Media and Entertainment
In order to promote social justice and inclusivity, media and entertainment companies must prioritize representation and authenticity in their programming and marketing.
Trend signals
Trend signals for Bodily Esteem
Trend score 6.7 out of 10, from popularity 96%, activity 97%, freshness 8%.
Popularity96%
Activity97%
Freshness8%
Audience
10%Men
90%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Bodily Esteem trend
4 featured examples from Mar 4 to Apr 9, 2015CategoryLifestyle
Plus-Size Padding Portraits
Refinery29 Uncovers a Plus-Size Practice That's Bad for Body Image
The fashion industry is confronted with the challenge of reevaluating its approach to size representation and promoting inclusivity.
CategoryFashion
Plus-Size Dancer Portraits
Toby Burrows Photographs Fat Dancers for the Nothing to Lose Project
Disruptive Innovation Opportunity: Design and produce inclusive clothing lines that cater to a wide range of body sizes and shapes.
CategoryFashion
Sultry Plus-Size Campaigns
The #ImNoAngel Lingerie Ads Assert That Full Figures are Seductive
The #ImNoAngel campaign presents disruptive innovation opportunities in the fashion retail industry to embrace body diversity and offer inclusive sizing options.
CategoryPop Culture
Model Diversity Documentaries
A Perfect 14 is an Upcoming Documentary on Plus-Size Modelling
Fashion retailers can disrupt the industry by creating collections that incorporate diverse body types and promote plus-size models.
