Category
Lifestyle
Assisted Choices
Trend cluster
Category
Scented
Selling
Brands make a splash by adopting fragrance experiences into advertising efforts.
5.3
Trend score
Trend
What is the Scented Selling trend?
Scented Selling: As the bar for experiential brand interactions is heightened by the shift toward immersive campaigns, brands are including unexpected elements into their advertising efforts, like scent experiences. Being adopted both as a part of in-person experiences and beyond, the integration of fragrance helps bring a branded experience to life, and becomes more memorable to the consumer.
Trend themes
Themes within the Scented Selling trend
Three behaviours holding the trend together01
Sensory Marketing
Brands are adopting sensory elements into their advertising efforts, like scent experiences, to provide immersive experiences to their customers.
02
Innovative Messaging
Scent-Connected Text Messages and KFC's Scratch N Sniff Valentines introduce practical systems to integrate scent into messaging as a communication tool.
03
Personalized Pop-Ups
Personal Fragrance Pop-Ups like Diptyque personalize scent experiences and educate customers on fragrance history through interactive retail stores.
Industry implications
What the Scented Selling trend means for industry
Where the trend changes the playbookFor
Marketing
Sensory marketing has become an important aspect of advertising and creating an immersive customer experience.
For
Messaging and Communication
Innovative messaging techniques, such as scent-embedded messaging and scratch n' sniff cards, have opportunities for disruption in the messaging and communication industry.
For
Retail
Personalized retail experiences, like pop-up stores focused on fragrance, present opportunities for luxury and niche markets to educate customers on the history and create personalized fragrance experiences.
Workshop question
What's a way that you could you enhance the sensory experiences your customer has with your brand?
Trend signals
Trend signals for Scented Selling
Trend score 5.3 out of 10, from popularity 88%, activity 64%, freshness 8%.
Popularity88%
Activity64%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Scented Selling trend
4 featured examples from Jan 26 to Apr 26, 2018CategoryMarketing
Aromatic Bus Shelter Ads
HarperCollins' Scented Advertisement Teases a Vegan Cookbook
Exploring new advertising techniques to promote books and engage readers through innovative sensory experiences.
CategoryFashion
Personal Fragrance Pop-Ups
Diptyque Launched Its First-Ever Pop-Up with a Focus on Fragrance
The perfume industry can explore more interactive and personalized retail experiences to elevate their brand offerings.
CategoryPop Culture
Chicken-Scented Valentines
KFC is Giving Away Scratch N Sniff Valentines That Smell Like Chicken
Finding creative ways to market products and offer unique experiences to attract customers.
CategoryTech
Scent-Connected Text Messages
'Scent by Downy' Pairs Popular Words with Branded Scents
The home fragrance industry can explore the incorporation of scent-connected text messaging to offer customers a unique and immersive sensory experience.
