Brands make a splash by adopting fragrance experiences into advertising efforts
Implications - As the bar for experiential brand interactions is heightened by the shift toward immersive campaigns, brands are including unexpected elements into their advertising efforts, like scent experiences. Being adopted both as a part of in-person experiences and beyond, the integration of fragrance helps bring a branded experience to life, and becomes more memorable to the consumer.
Workshop Question - What's a way that you could you enhance the sensory experiences your customer has with your brand?
Trend Themes
1. Sensory Marketing - Brands are adopting sensory elements into their advertising efforts, like scent experiences, to provide immersive experiences to their customers.
2. Innovative Messaging - Scent-Connected Text Messages and KFC's Scratch N Sniff Valentines introduce practical systems to integrate scent into messaging as a communication tool.
3. Personalized Pop-ups - Personal Fragrance Pop-Ups like Diptyque personalize scent experiences and educate customers on fragrance history through interactive retail stores.
Industry Implications
1. Marketing - Sensory marketing has become an important aspect of advertising and creating an immersive customer experience.
2. Messaging and Communication - Innovative messaging techniques, such as scent-embedded messaging and scratch n' sniff cards, have opportunities for disruption in the messaging and communication industry.
3. Retail - Personalized retail experiences, like pop-up stores focused on fragrance, present opportunities for luxury and niche markets to educate customers on the history and create personalized fragrance experiences.
4 Featured, 35 Examples:
75,826 Total Clicks
Date Range:
Jan 18 — Apr 18
Trending:
Warm
Consumer Insight Topics:
