Scented Selling

Brands make a splash by adopting fragrance experiences into advertising efforts

Implications - As the bar for experiential brand interactions is heightened by the shift toward immersive campaigns, brands are including unexpected elements into their advertising efforts, like scent experiences. Being adopted both as a part of in-person experiences and beyond, the integration of fragrance helps bring a branded experience to life, and becomes more memorable to the consumer.
SCORE 6.6
Popularity
Activity
Freshness
Megatrends
Patterns
44,740 Total Clicks
Jan 18 - Apr 18
This Year and Warm
MarketingPrintInteractive
Featured Examples
Personal Fragrance Pop-Ups - Diptyque Launched Its First-Ever Pop-Up with a Focus on Fragrance
SCORE 8.1
This Year and Hot 1,507 Clicks Pub: Mar 26, 18
Personal Fragrance Pop-Ups
Diptyque Launched Its First-Ever Pop-Up with a Focus on Fragrance
French perfumer and maker of scented luxury products Diptyque recently opened its first-ever temporary retail store in the form of a personal fragrance pop-up. The interactive store in SoHo was... [More]
Interactive Magazine Ads - Toyota's InStyle Ad Lets Drivers See the Excitement Of Driving
SCORE 7.3
This Year and Warm 1,866 Clicks Pub: Mar 20, 18
Interactive Magazine Ads
Toyota's InStyle Ad Lets Drivers See the Excitement Of Driving
Toyota’s InStyle ad lets readers grab a set of car door handles and literally see their heart race in excitement. The ad appears in the March 2018 issue of the magazine and was created for the... [More]
Chicken-Scented Valentines - KFC is Giving Away Scratch N Sniff Valentines That Smell Like Chicken
SCORE 5.7
This Year and Warm 721 Clicks Pub: Feb 11, 18
Chicken-Scented Valentines
KFC is Giving Away Scratch N Sniff Valentines That Smell Like Chicken
In an effort to stake its claim as the ultimate date spot, KFC is giving away scratch n sniff Valentines that help consumers express their feelings in a hilarious and tasty way. Available as of... [More]
Scent-Connected Text Messages - 'Scent by Downy' Pairs Popular Words with Branded Scents
SCORE 6.4
This Year and Warm 350 Clicks Pub: Jan 25, 18
Scent-Connected Text Messages
'Scent by Downy' Pairs Popular Words with Branded Scents
Over the years, many consumers have imagined a world in which they may send text messages alongside scents to convey deeper emotions—Scent by Downy introduces a practical system to do so. To... [More]
Scented Paper Blazers - Old Spice Paired Its Newest Print Ad with a Full-Size Paper Garment
SCORE 4.4
This Year and Average 445 Clicks Pub: Mar 24, 18
Scented Paper Blazers
Old Spice Paired Its Newest Print Ad with a Full-Size Paper Garment
For the most part, consumers know what to expect from a fragrance ad printed in a magazine, but the newest Old Spice advertisement sets itself apart with an unusual addition—a full-size, wearable... [More]
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