Brands are using big data for advertisements and brand interactions
Implications - Big data has become a big buzz term with a short history, but while its role behind the scenes has grown in importance, its role in the general public's eye is one just starting to be explored. Marketers are using big data garnered from partnerships with social media outlets such as Tinder and Twitter as the centerpiece of campaigns and branding efforts.
Workshop Question - How could a social media partnership benefit your company?
Trend Themes
1. Big Data Analytics - Marketers are leveraging big data partnerships with social media outlets such as Tinder and Twitter to build hyper-informed targeting campaigns.
2. Personalized Recommendations - Brands such as Talenti and Pizza Hut are using eye-tracking technology and social media data analysis to create hyper-customized consumer experiences.
3. Cognitive Computing - New technology such as IBM's smart tennis posters and Microsoft's 'Tay' chat bot are using artificial intelligence and machine learning to generate dynamic, real-time experiences for consumers.
Industry Implications
1. Advertising and Marketing - Big data analytics and personalized recommendations offer game-changing opportunity for businesses to create more effective and targeted advertising campaigns.
2. Retail - Personalized loyalty platforms, such as Sponda's Physical Cookie, can help retailers create memorable experiences for customers and foster long-term relationships.
3. Health and Fitness - Data-driven athletic performance and community building concepts, such as Equinox's The Pursuit, offer opportunities for fitness brands to create new value for consumers.
10 Featured, 89 Examples:
311,055 Total Clicks
Date Range:
Feb 15 — Sep 15
Trending:
Warm
Consumer Insight Topics:
