This Pizza Hut Menu Tracks Your Eyes to Suggest Toppings

 - Dec 5, 2014
References: thrillist & designtaxi
Welcome to the future, where a Pizza Hut menu is capable of choosing toppings for you based on what's in your mind. The Subconscious Menu is actually a lot simpler than it sounds and it's a new experiment from Pizza Hut that takes the form of a tablet equipped with eye-tracking technology from Tobii.

When presented with a screen of ingredients, the menu takes note of where your eyes linger the longest. From there, the tech inside the tablet gets to work to put together an algorithm and recommend a pizza for you to order. Currently only in testing in the UK, Pizza Hut claims that 98% of customers have been satisfied with the choices made for them by the impressive Subconscious Menu.